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Wella Sandria
Sekolah Tinggi Ilmu Ekonomi (STIE) Muhammadiyah Jambi. Jl. Kapten Patimura, Simpang IV Sipin, Telanaipura, Simpang IV Sipin, Telanaipura, Kota Jambi, Jambi 36124.
Economics, Econometrics & Finance

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PERSEPSI MAHASISWA TENTANG BANK SYARIAH TERHADAP KEPUTUSAN MENABUNG DI PERBANKAN SYARIAH Wella Sandria
Journal Development Vol 6 No 2 (2018): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.394 KB) | DOI: 10.53978/jd.v6i2.114

Abstract

Islamic Bank is a bank whose operating system uses sharia principles. Currently many terms are given to refer to Islamic Bank entities other than Islamic Banks themselves, namely Banks Without Riba (La Riba Bank), and Islamic Banks (Shari'a Bank) or banks based on sharia principles. Students are the right target for Islamic banking to increase savings growth. Savings are needed in students, not only students who come from within the city but also come from outside. The purpose of this study is to find out how the Economic School of Muhammadiyah Jambi students’ 'perceptions about Islamic banking, and how strong the influence of students' perceptions on the decision to save in Islamic banks. The theoryies used are perception theory by Michael W. Levine & Shefner and the factors that influence consumer decisions by Mowen and Michael. The results of this study indicate that the perception of students of the Economic School of Muhammadiyah Jambi regarding sharia banking services in Jambi is very positive, indicated by the level of their understanding of Islamic banking services. They believe well that saving in Islamic banks is more beneficial than in conventional banks. However, the decision to save is still in conventional banks. There are only 24.6% of students who have savings in Islamic banks. The remaining 75.4% do not have savings in Islamic banks.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN PENGUNJUNG TAMAN WISATA KAMPOENG RADJA DI KOTA JAMBI Wella Sandria
Journal Development Vol 7 No 1 (2019): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.307 KB) | DOI: 10.53978/jd.v7i1.130

Abstract

Kegiatan pemasaran pada intinya memfokuskan diri pada produk, penerapan harga, kebijakkan distribusi dan cara promosi, yang dalam hal ini dikenal sebagai bauran pemasaran jasa (marketing mix), dimana berbagai strategi tersebut digunakan untuk memberikan kontribusi terhadap pencapaian tujuan perusahaan yaitu meningkatkan kepuasan pelanggan. Pengumpulan data untuk 256 orang pengunjung dilakukan secara primer melalui pengisian kuesioner dan data tersebut di analisis dengan menggunakan SPSS 23.0. Hasil penelitian ini adalah secara simultan ke tujuh aspek bauran pemasaran yang meliputi product, price, place, promotion, people, process dan physical evidence secara signifikan berpengaruh terhadap kepuasan pengunjung Kampoeng Radja. Akan tetapi, secara parsial hanya aspek promotion, people, process, dan physical evidence yang secara signifikan berpengaruh terhadap kepuasan pengunjung Kampoeng Radja, sementara aspek product, price dan place tidak berpengaruh terhadap kepuasan pengunjung Kampoeng Radja
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