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All Journal JFRES: Journal of Fiscal And Regional Economy Studies
Tifanny Lamria Sihole
Universitas Papua
Economics, Econometrics & Finance Social Sciences

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Pengaruh Bauran Pemasaran Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Calais Artisan Bubble Tea & Coffee Manokwari Tifanny Lamria Sihole; Selmi Dedi; Louis S. Bopeng
JFRES Journal of Fiscal and Regional Economy Studies Vol. 3 No. 2 (2020): Journal of Fiscal And Regional Economy Studies (JFRES)
Publisher : Pusat Penelitian Pemberdayaan Fiskal dan Ekonomi Daerah (P3FED) Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36883/jfres.v3i2.41

Abstract

Purpose of this research is toidentify the influence between the variable for Marketing Mix (X1), and Service Quality (X2) affect in Purchase (Y) in Calais Artisan Bubble Tea & Coffee Manokwari. The accuration method whice use are purposive sampling method. The number of samples studied were 100 respondents who are consumers of Calais Artisan Bubble Tea & Coffee Manokwari. Based on the results of the study concluded that the multiple linear regresions equation for the effect of marketing mix and service quality on purchasing decisions Y=1,794+0,125X1+0,429X2. Marketing mix in fluence the purchasing decisions based on thitung (4,908) > ttabel (1,988). While simultaneously marketing mix and service quality significantly influence the purchasing decisions because the value of fhitung (98,154) > ftabel (3,09) and determinant coefficient (R Square) is 0,669.
Co-Authors Louis S. Bopeng Selmi Dedi