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All Journal Jurnal Ilmiah Akomodasi Agung GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Edy Erianto
Politeknik Pariwisata Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DESKRIPSI POTENSI DAN STRATEGI PENGEMBANGAN PARIWISATA DI KOTA BERASTAGI KABUPATEN KARO Edy Erianto
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 7 No. 1 (2020): 2020 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/governance.v7i1.36

Abstract

Karo regency has alot of tourism potential consist of marine tourism, religious tourism, culture tourism, ecotourism and others. The tourist destination have it’s own appeal for domestic or foreign tourists. The tourist visits increased every year. This study aims to determine the potential and strategy for developing tourism in Karo District. This type of research is qualitative research with a descriptive approach. Research informants were determined purposively. The technique of collecting data was done by observation, interviews and documentation. Analysis data is was with data reduction, presentation of data, conclusion and data triangulation. The data are presented and analyzed in descriptively. The results shows that department of tourism Karo regency have strategy to develop the tourism. Development strategy used such as; Man, for maximize human resources quantity of department of tourism Karo regency, then departmen of tourism has cooperate with stakeholder such as community, agent, blogger, and establish tourism promotion agency for support the tourism marketing.
Food and Beverage Promotion Strategy in Efforts to Attract Hotel Guests (Case Study on Hotel Horison and Prime Hotel Kualanamu) Edy Erianto
Jurnal Ilmiah Akomodasi Agung Vol 9 No 1 (2022): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v9i1.81

Abstract

This study aims to find out what are the forms of Food and Beverage Promotion strategies at Horison Kualanamu Hotel and Prime Hotel Kualanamu Medan in an effort to attract hotel guests, and the success rate of the Food and Beverage Promotion strategy in an effort to attract hotel guests. This research is a descriptive research with a qualitative approach. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis technique uses data collection, data reduction, data presentation and drawing conclusions. The results showed that the Food and Beverage Promotion Strategy of Horison Kualanamu Hotel and Prime Hotel Kualanamu in an effort to attract hotel guests was in line with the promotion mix theory according to Philip Kotler, namely firstly Advertising, namely at this stage Hotel Horison Kualanamu and Prime Hotel Kualanamu advertised their products through print media. , electronic media and social media or the internet.
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