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All Journal Jurnal Kreativitas PKM Wimba: Jurnal Komunikasi Visual
Rudy Farid
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Arts Humanities Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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KAJIAN STRATEGI BRANDING CLOTHING UNKL347 Rudy Farid
Wimba : Jurnal Komunikasi Visual Vol. 8 No. 1 (2017)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.867 KB) | DOI: 10.5614/jkvw.2017.8.1.4

Abstract

Nowadays the success of a product to penetrate the market its not determined only by physical excellence, functions, pricing and the distribution aspects of the product. Amidst of myriad similar products offered to the consumer, now the key to conquest the competition is also determined by the branding strategy; that is the strategy of implanting the brand into consumer's mind. Because whenever confronted by many options, consumer is inclined to choose the brand that they know, trust and prefer.Regarding the brand building or branding, in 1996 occurred an exceptional phenomenon in Bandung City: UNKL347 a local clothing company was acknowledged to have a solid brand and compete against reputable international and regional brands. This occurrence raised inquisitions about how UNKL347 achieved its branding and perception in consumer's mind.So in order to comprehend this occurrence, a qualitative and case study methodology is employed. Information is investigated through an in-depth interview to UNKL347's principals, a structured interview to some purposive sampling of consumers and by documents observation. The analytical process is using an interactive method so the data's compilation is structured, comprehensible and its interconnectedness is constructed.The result or conclusion is there are some key factors which determined UNKL347's branding strategy achievement: that UNKL347 is unintentionally implementing branding strategy which is unconventional and even contradictory with conventional branding strategy, nevertheless the brand is conceived by personal recommendations among its consumers. This findings are expected to become as reference for brand building strategy in similar case and for a specific consumers / prospects.                      
Poster Infografis sebagai Media Penyajian Data yang Menarik Tentang Desa Karyawangi Kecamatan Parongpong Bandung Barat Annisa Bela Pertiwi; Budiman Budiman; Rudy Farid; M. Firdaus Benyamin; Mario Rinaldi
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 6, No 10 (2023): Volume 6 No 10 2023
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v6i10.11730

Abstract

ABSTRAK Tulisan ini membahas hasil Pengabdian Kepada Masyarakat (PKM) Program Studi Desain Grafis Universitas Widyatama yang berupa proyek pembuatan poster infografis sebagai media untuk menyajikankan data-data tentang Desa Karyawangi, Kecamatan Parongpong, Kabupaten Bandung Barat. Poster infografis dipilih sebagai media visual yang efektif untuk meng-gambarkan informasi kompleks secara ringkas dan menarik. Dalam artikel ini, dijelaskan bagaimana data mengenai profil desa, kondisi geografis, kegiatan musyawarah dalam pembangunan desa, dan karakteristik penduduk Desa Karyawangi yang diolah secara kreatif melalui elemen visual, grafis, dan narasi dalam perancangan poster infografis. Metode perancangan poster infografis dilakukan dengan menggabungkan elemen visual, grafis, narasi, dan data-data terkait Desa Karyawangi yang diolah secara kreatif dalam perancangan poster infografis. Hasil perancangan poster infografis dicetak dalam ukuran A2 dan dipajang di kantor Desa Karyawangi, sementara untuk poster infografis digital ditampilkan di sosial media Instagram @desa.karyawangi. Hasil perancangan poster infografis ini memiliki potensi besar dalam menyampaikan informasi secara inspiratif dan efektif, memperkuat pemahaman tentang berbagai aspek yang ada di Desa Karyawangi, serta memudahkan akses informasi bagi masyarakat. Kata Kunci: Poster Infografis, Penyajian Data, Poster Infografis.  ABSTRACT This text discusses the results of the dedication to the community conducted by Graphic Design Study Program at Widyatama University, which takes the form of a project creating infographic posters as a medium to present data about Karyawangi Village, Parongpong Subdistrict, West Bandung Regency. Infographic posters were chosen as an effective visual medium to succinctly and attractively depict complex information. In this article, it is explained how data about the village's profile, geographical conditions, deliberation activities in village development, and characteristics of Karyawangi Village residents are creatively processed through visual, graphic, and narrative elements in the design of infographic posters. The method of designing infographic posters involves blending visual elements, graphics, narratives, and data related to Karyawangi Village, creatively crafted within the design. The results of the infographic poster design are printed in A2 size and displayed at the Karyawangi Village office, while the digital version is presented on the Instagram social media account @desa.karyawangi. The result of this infographic poster design holds significant potential to convey information in an inspirational and effective manner, enhancing the understanding of various aspects within Desa Karyawangi, and facilitating access to information for the community. Keywords: Infographic Poster, Data Presentation, Village Profile.
Co-Authors Annisa Bela Pertiwi Budiman Budiman M. Firdaus Benyamin Mario Rinaldi