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Analisis Beban Kerja Dan Postur Tubuhoperator Dengan Menggunakan Metoda Cardiovaskular Load (CVL) Dan Rapid Entire Body Assessment (REBA) Di PT XYZ Dhea Ayu Lestari; Yani Iriani
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 19, No 2 (2022): Juni 2022
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v19i2.17293

Pekerja dengan manual material handling yang bekerja secara repetitif seringkali mengalami gangguan kesehatan, seperti rasa fatique yang cepat datang sampai dengan gangguan kesehatan 0t0tnya. Tujuan penelitian ini adalah untuk menganalisis beban kerja pekerja dan p0stur tubuh pekerja pada PT. XYZ. Met0de pengumpulan data menggunakan 0bservasi, wawancara, dan pengukuran manual. Analisis p0stur tubuh kerja menggunakan met0de Rapid Entire B0dy Assessment (REBA). Sedangkan analisis beban kerja menggunakan met0de Cardi0vaskular L0ad (CVL). Rapid Entire B0dy Assessment (REBA) adalah met0de yang digunakan secara cepat untuk menilai p0sisi kerja atau p0stur leher, punggung, lengan, pergelangan tangan, dan kaki se0rang 0perat0r. Sementara itu, met0de CVL merupakan met0de pengukuran beban kerja fisik dengan membandingkan antara denyut nadi kerja, denyut nadi istirahat dan denyut nadi maksimum untuk melihat beban kerja fisik karyawan. Hasil riset menunjukkan bahwa dari pengukuran beban kerja dengan menggunakan met0de Cardi0vascular L0ad (CVL) pada karyawan di PT. XYZ ditemukan 4 karyawan yang memper0leh persentase CVL dengan klasifikasi diperlukan perbaikan, yaitu Staf Supply Chain dengan persentase 30,43%, staf Engineering sebesar 33,16%, staf PPIC 39,22%, dan staf Wareh0use sebesar 32,00%. Artinya ke-4 karyawan tersebut memiliki beban kerja yang cukup tinggi sehingga diperlukan perbaikan terhadap aktivitas dari pekerjaan tersebut. Kemudian dari perhitungan dengan met0de Rapid Entire B0dy Assessment (REBA) pada seluruh 0perasi Karyawan PT. XYZ didapatkan dua 0perasi kerja yang memiliki risik0 tinggi yaitu 0perasi kerja validasi ruangan dengan dan kegiatan transfer fluida dengan masing-masing sk0r sebesar 10 serta satu 0perasi kerja yang memiliki risik0 sangat tinggi yaitu kegiatan transfer vaksin dengan sk0r sebesar 11. Hal ini menunjukkan diperlukan perbaikan segera pada 0perasi-0perasi kerja tersebut.

ANALISIS PEMANFAATAN MANAJEMEN STRATEGIS MENGGUNAKAN ANALISIS SWOT PADA PT. PARAHYANGAN GOLF BANDUNG Zidan Syafiq Ramadhan; Yani Iriani
Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 2 No. 2 (2022): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

This research was conducted at the Parahyangan Golf Club in Bandung. The purpose of this study was to determine the appropriateness of marketing strategy management based on the level of suitability of the increase and decrease in visitors at Parahyangan Golf Bandung. Currently, golf is increasingly in demand by foreign and domestic tourists. Golf is also used as one of the main programs of tourists who carry out convention events and is used as a competition or tournament. The competition that occurs is very tight between one golf course and another. conducted at Parahyangan Golf Bandung. Based on the results of this study, the results obtained showed an increase and decrease in visitors every month caused by several factors affecting visitors and marketing strategies

PERANCANGAN SISTEM PENDUKUNG KEPUTUSAN SEVERITY INKLUSI BAHAN BAKU BAJA DENGAN MENGGUNAKAN LOGIKA FUZZY MAMDANI Riki Ridwan Margana; Yani Iriani; Imtiyaz Imtiyaz
Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Vol. 5 No. 1 (2024): Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistik
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/lb.v5i1.564

Steel is one of the raw materials used by PT. XYZ in the manufacture of its defense products; therefore, quality control (QC) and checking process become the most essential part in the process. To ensure that the steel raw materials used reach the standards, metallurgical properties are examined using several criteria must be carried out well, as microstructure, grain size, decarburization and impurities (inclusions). Inclusions or impurities are unwanted non-metal compounds and are the main factor for the initial appearance of ductile fracture and brittle facture during the production process. The severity of the inclusions in steel raw materials affects the next process so that errors in readings to determine the severity of minor or major inclusions must be minimized. This is because when the inclusion severity level that read is included in the major level then the steel raw material cannot be used and turns to be scrap and causes losses to the company. To minimize the matters, operator accuracy is required in analyzing by a comparison table, because this method analyzes the inclusion compounds one by one and it takes ± 1 minute to determine the severity. The purpose of this research is to build a quality decision-making system based on fuzzy mamdani logic that is used to determine the severity of inclusions and to compare the results of system processing with operators to see the accuracy of the system and time efficiency that has been built. In this study using the Mamdani fuzzy logic method with the variables used are Alumina inclusion length, Silicate inclusion length, Alumina inclusion width and Silicate inclusion width. The system is built using matlab software. The system test results from the 6 samples used to obtain comparisons according to the operator and the system are stated to be minor, making the accuracy obtained quite good and in terms of time, the determination process with the system takes less time, namely ± 2 seconds

Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy Keni Kaniawati; Nurul Hermina; Yani Iriani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2059

Small and Medium Enterprises (SMEs) in the footwear sector face increasing competitive pressure from imported products, rapidly changing fashion trends, shifting consumer preferences, and the growth of digital purchasing behavior. These challenges require footwear SMEs not only to innovate and build partnerships, but also to translate market knowledge and internal capabilities into effective marketing strategies. This study examines the mediating role of marketing strategy in the relationship between product innovation, business partnerships, market orientation, and marketing performance. A quantitative explanatory approach with a cross-sectional design was employed. Data were collected from 310 footwear SME owners or managers in the Greater Bandung area using proportional random sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that product innovation (β = 0.312), business partnerships (β = 0.281), and market orientation (β = 0.410) have significant positive effects on marketing strategy, with market orientation emerging as the strongest predictor. Marketing strategy also has a significant positive effect on marketing performance (β = 0.550) and significantly mediates the relationships between the three antecedents and marketing performance. This study contributes to SME marketing literature by demonstrating that marketing strategy functions as an implementation mechanism that converts innovation, collaboration, and market intelligence into performance outcomes in a trend-sensitive footwear industry. Practically, the findings suggest that footwear SMEs should prioritize market intelligence, align product innovation with fashion trends and customer value, and develop partnerships that strengthen distribution, digital promotion, and market access. These elements should be integrated into consistent segmentation, positioning, and offline–digital channel strategies to improve marketing performance.

Analisis Strategis Pemasaran Media Sosial dalam Ekosistem Pengambilan Keputusan Konsumen Generasi Z Juliansyah; Yani Iriani
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 1 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1525

Pengaruh media sosial terhadap keputusan pembelian konsumen Generasi Z di Indonesia melalui pendekatan analisis SWOT. Tingkat penetrasi internet mencapai 74,6% dan 143 juta pengguna media sosial aktif pada awal 2025, Indonesia menjadi laboratorium hidup bagi evolusi perilaku konsumen digital. Generasi Z, yang mencakup 27,94% dari total populasi Indonesia, merupakan digital natives sejati yang menjadikan media sosial sebagai ekosistem holistik untuk pembentukan identitas, pencarian komunitas, dan pengambilan keputusan komersial. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi pustaka, menganalisis data sekunder dari jurnal ilmiah, laporan perusahaan, dan artikel analisis pakar. Kerangka analisis SWOT diterapkan untuk memetakan faktor internal (kekuatan dan kelemahan media sosial sebagai alat pemasaran) dan faktor eksternal (peluang dan ancaman dari dinamika audiens Generasi Z). Hasil penelitian menunjukkan bahwa pengaruh media sosial terhadap keputusan pembelian Generasi Z bersifat signifikan, langsung, dan multifaset, meruntuhkan model pengambilan keputusan linier tradisional menjadi proses yang simultan dan terkompresi dalam satu ekosistem platform. Kekuatan utama terletak pada jangkauan masif, konten interaktif, efektivitas influencer, dan kemampuan membangun komunitas. Namun, kelemahan muncul dari kejenuhan iklan, ketergantungan pada algoritma, dan kesulitan menjaga autentisitas. Peluang terbesar adalah ledakan social commerce, konten imersif, dan pemasaran berbasis nilai sosial, sementara ancaman utama berasal dari regulasi privasi data dan paradoks privasi Generasi Z. Studi kasus Fore Coffee, Scarlett, dan Wardah mendemonstrasikan penerapan strategi SO (Strength-Opportunity) yang efektif. Penelitian ini merekomendasikan pemasar untuk mengadopsi pendekatan community-centric yang otentik, memanfaatkan live streaming dan social commerce, serta mengomunikasikan nilai-nilai brand secara transparan untuk membangun kepercayaan jangka panjang dengan konsumen Generasi Z.

Analisis Pemilihan Smartphone Dikalangan Mahasiswa Generasi Z Kota Bandung Menggunakan Pendekatan AHP (Analytical Hierarchy Process) Imanuel Christiawan Prasetyo; Nenden Septihani; Mutiara Handayani; Yani Iriani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9693

The rapid growth of smartphone usage in Indonesia, particularly among Generation Z students in Bandung amid a 15.5% market expansion in 2024, underscores diverse preferences influenced by lifestyle and multitasking needs. This study aims to identify priority smartphone specifications using the Analytical Hierarchy Process (AHP). Employing a mixed-methods approach, it surveys a purposive sample of 30 Generation Z students via structured questionnaires and in-depth interviews. Instruments include pairwise comparison matrices analyzed in Microsoft Excel for priority weights and consistency ratios (CR ≤ 0.1). Results reveal camera as the top criterion (priority 0.47), with sub-criteria priorities: cashback (0.49), resolution (0.49), fast charging (0.44), large internal storage (0.48), and iPhone brand (0.39). These findings conclude that producers should prioritize camera enhancements and promotional incentives to align with Generation Z demands, informing targeted production strategies.

Makna dan Peran Customer Relationship Management (CRM) dalam Membangun Loyalitas Pelanggan Sebuah Studi Kualitatif Muhammad Salka Falwaguna; Elvira Firdayanti; Hersa Ridwan Firdaus; Yani Iriani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10164

In the digital era characterized by intense business competition, Customer Relationship Management (CRM) has evolved from a transactional approach to a relational strategy that emphasizes building customer trust and loyalty through personalized experiences. This qualitative study employed a literature review approach to examine the meaning and role of CRM in fostering customer loyalty within Indonesia's service sector. The study population consisted of credible publications published between 2021 and 2025 and indexed in Scopus and Google Scholar. A purposive sampling technique was applied to select more than 20 peer-reviewed sources. The research instruments included a structured literature search protocol and a thematic analysis matrix, while the data were analyzed using descriptive qualitative synthesis supported by triangulation. The findings indicate that CRM functions as a holistic relational philosophy that enhances customer loyalty through personalization (90%), effective data management (88%), and superior customer experience (95%). CRM implementation has proven effective across various service industries, including banking, retail, hospitality, e-commerce, telecommunications, and the automotive sector. Critical success factors include strong management commitment and a customer-centric organizational culture. The study concludes that the integration of CRM contributes to sustainable business profitability. Future research is recommended to incorporate primary data from micro, small, and medium-sized enterprises (MSMEs) to provide more comprehensive empirical evidence.

Penyuluhan Produk Buah Rambutan dalam Upaya Meningkatkan Pendapatan Masyarakat Desa Sukamaju Kecamatan Kalijati Timur Kabupaten Subang Yani Iriani; Arief Rahmana; Nissa Syifa Puspani; Annisa Maharani Suyono
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2969

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat Desa Sukamaju, Kecamatan Kalijati Timur, Kabupaten Subang dalam mengolah buah rambutan menjadi produk bernilai tambah. Desa Sukamaju dikenal sebagai salah satu sentra penghasil rambutan, namun pemanfaatannya masih terbatas pada penjualan buah segar yang memiliki masa simpan pendek dan nilai ekonomi rendah. Melalui kegiatan penyuluhan dan pelatihan pengolahan rambutan menjadi berbagai produk olahan seperti manisan, selai, sirup, dan dodol rambutan, diharapkan masyarakat dapat meningkatkan pendapatan keluarga serta memperluas peluang usaha lokal. Metode pelaksanaan kegiatan dilakukan melalui tahapan sosialisasi, demonstrasi, dan pendampingan. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta sebesar 82,5% mengenai teknik pengolahan dan pengemasan produk olahan rambutan. Kegiatan ini diharapkan menjadi langkah awal dalam pemberdayaan ekonomi masyarakat berbasis potensi lokal.

Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy Keni Kaniawati; Nurul Hermina; Yani Iriani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2059

Small and Medium Enterprises (SMEs) in the footwear sector face increasing competitive pressure from imported products, rapidly changing fashion trends, shifting consumer preferences, and the growth of digital purchasing behavior. These challenges require footwear SMEs not only to innovate and build partnerships, but also to translate market knowledge and internal capabilities into effective marketing strategies. This study examines the mediating role of marketing strategy in the relationship between product innovation, business partnerships, market orientation, and marketing performance. A quantitative explanatory approach with a cross-sectional design was employed. Data were collected from 310 footwear SME owners or managers in the Greater Bandung area using proportional random sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that product innovation (β = 0.312), business partnerships (β = 0.281), and market orientation (β = 0.410) have significant positive effects on marketing strategy, with market orientation emerging as the strongest predictor. Marketing strategy also has a significant positive effect on marketing performance (β = 0.550) and significantly mediates the relationships between the three antecedents and marketing performance. This study contributes to SME marketing literature by demonstrating that marketing strategy functions as an implementation mechanism that converts innovation, collaboration, and market intelligence into performance outcomes in a trend-sensitive footwear industry. Practically, the findings suggest that footwear SMEs should prioritize market intelligence, align product innovation with fashion trends and customer value, and develop partnerships that strengthen distribution, digital promotion, and market access. These elements should be integrated into consistent segmentation, positioning, and offline–digital channel strategies to improve marketing performance.

Selection of Maltodextrin and Cornstarch Suppliers Using Procurement Supplie Management and Multi-Objective Optimization on The Basis of Ratio Analysis (Moora) Methods at Pt Sari Alam Sukabumi Domianus Paskalius; Yani Iriani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.914

PT Sari Alam Sukabumi is a natural ingredient processing company that produces herbal extracts in the form of dry powder. In its production process, the company uses the main fillers, namely maltodextrin and cornstarch. However, during 2024 the company faces significant constraints related to raw material suppliers, such as delivery delays of up to 25% of the total schedule, high price fluctuations, and inconsistent material quality. The symptoms of these problems have an impact on the inhibition of the production process, increased operational costs, and disruptions in the distribution schedule. This research aims to assist companies in determining the most optimal supplier of maltodextrin and cornstarch raw materials based on various evaluation criteria, namely price, quality, service, timeliness of delivery, and accuracy of delivery quantity. The specific objective of this study is to identify important criteria in supplier selection using the Procurement Supplier Management (PSM) approach and apply the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to obtain the best ranking of available supplier alternatives. This type of research is descriptive with a quantitative approach. Data was collected through interviews, questionnaires to five internal company respondents, and documentation. The research process included determining five main criteria—price, quality, service, timeliness, and accuracy of delivery quantity—which were then weighted based on respondents' assessments. Furthermore, supplier performance data is processed using the MOORA method to obtain ranking results.

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