Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Perusahaan
Agus Salim, SE., MBA., MM
Institut Bisnis dan Informatika Kwik Kian Gie
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kajian Pembelian Impulsif Lewat Toko Online Pada Masyarakat Perkotaan Agus Salim, SE., MBA., MM
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.165

Abstract

Along with many shops have sprung up online and the use of smart phones and computers is increasingly widespread encourage urban communities tend to shop via the Internet. People often assume that an addiction to anything is the thing that will always have a negative impact, but marketers assume that people addicted to this as an opportunity to market their products. In this situation, the behavior of consumers who have hedonic properties can be used to market its products by leveraging the Internet. The object of this research is a promotional program, hedonic motivation and impulse purchases online shop customers. Subjects in this study is the urban communities around Jabodetabek ever made a purchase at the online store. There is no positive influence between variable signifikat and promotional programs with impulsive purchases. There is no signifikat and positive influence between variable motivas hedonists with impulsive purchases.
Co-Authors