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All Journal Wacana : Majalah Ilmiah Tentang Bahasa, Sastra dan Pembelajarannya Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya
Ayu Kartika Septiana
IKIP SARASWATI
Humanities Education Languange, Linguistic, Communication & Media Other

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The Use of Language Function in Maybelline New York Cosmetic Advertisements Ayu Kartika Septiana
WACANA : MAJALAH ILMIAH TENTANG BAHASA, SASTRA DAN PEMBELAJARANNYA Vol 22 No 1 (2022): Wacana Saraswati
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/wacanasaraswati.v22i1.398

Abstract

This article discusses the use of language function in Maybelline New York Cosmetic advertisements. The theory which was applied inanalysing the data and used as the main theory is taken from the book proposed by Roman Jakobson entitled The Framework of Language published in 1980. The data were taken from the advertisements of Maybelline New York Cosmeticaround 2015 until 2019 which was downloaded from YouTube. The analyse method that is used in this paper is descriptive qualitative method. Based on the result of the analysis, there are five from six kinds of language function found in Maybelline New York cosmetic advertisements, they are referential, emotive, conative, phatic, and poetic function but there’s no metalingual function.
The Use of Language Function in Maybelline New York Cosmetic Advertisements Ayu Kartika Septiana
Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya Vol 22 No 1 (2022): Wacana Saraswati
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.626 KB) | DOI: 10.46444/wacanasaraswati.v22i1.398

Abstract

This article discusses the use of language function in Maybelline New York Cosmetic advertisements. The theory which was applied inanalysing the data and used as the main theory is taken from the book proposed by Roman Jakobson entitled The Framework of Language published in 1980. The data were taken from the advertisements of Maybelline New York Cosmeticaround 2015 until 2019 which was downloaded from YouTube. The analyse method that is used in this paper is descriptive qualitative method. Based on the result of the analysis, there are five from six kinds of language function found in Maybelline New York cosmetic advertisements, they are referential, emotive, conative, phatic, and poetic function but there’s no metalingual function.
An Analysis Of Post-Traumatic Stress Disorder (PTSD) OF Main Character In “A Private War” Film Ayu Kartika Septiana; Mawa I Wayan; Prastikayanti Komang Sri
Wacana : Majalah Ilmiah Tentang Bahasa, Sastra Dan Pembelajarannya Vol 22 No 2 (2022): Wacana Saraswati
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (761.236 KB) | DOI: 10.46444/wacanasaraswati.v22i2.494

Abstract

The purpose of this study is to analyze the gestures and speech shown by the main character of the film who have mental disorders, especially post-traumatic stress disorder. In the analysis, the researcher took "A Private War" film as a subject of this research with a case study of mental disorders, namely post-traumatic stress disorder (PTSD). The researcher used qualitative method in descriptive form it tells the story of the main character (Marie Colvin), a war journalist who suffers from mental disorders after experiencing a traumatic event while covering a war. The results of this research show the description of 10 gestures and 5 speeches main character with post-traumatic stress disorder they are experiencing or witnessing a life-threatening event that causes intense fear, helplessness, or horror, Act or feel as if the event is happening again, flashbacks or a sense of reliving it, sleep disturbances and alcoholism, nervous and easily worried, having experienced terrible events, something is disturbed, and this has caused the emergence of memories associated with an event, and It is hard to believe in strangers they meet. Researcher hopes this research will be useful for readers to understand mental disorders, especially post-traumatic stress disorder.
Co-Authors Mawa I Wayan Prastikayanti Komang Sri