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All Journal IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal Esensi Infokom: Jurnal Esensi Sistem Informasi dan Sistem Komputer Jurnal Ilmiah Teknik Informatika (TEKINFO) Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Babakti : Journal of Community Engangement
Ahmad Soderi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital

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DIGITAL TRANSFORMATION THROUGH SHOPEE PLATFORM OPTIMIZATION TO ENHANCE RECYCLED PRODUCT INNOVATION AND MARKET COMPETITIVENESS Diantoro, Karno; Ahmad Soderi; Juwari
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i3.2895

Abstract

This study stems from the low level of digital literacy among recycled product entrepreneurs in Kelurahan Baktijaya, Depok, which limits their access to online markets. The research aims to enhance digital competencies and expand marketing channels through targeted training on utilizing the Shopee platform. A descriptive qualitative method was employed within a community engagement framework, using data collected from observations, pre-tests, post-tests, and documentation. The participants were members of the bank sampah community in RW 18 and RW 19. Findings reveal a substantial increase in digital understanding and operational skills, alongside heightened awareness of incorporating sustainability narratives into product promotion. The study confirms that community-based training can effectively foster digital transformation and strengthen green entrepreneurship rooted in circular economy principles.
Co-Authors Abdurrohman Anjelis Ratu Wulan Anwar T Sitorus Corizon Sinar Arainy Daniel Happy Putra Diantoro, Karno Essy Malays Sari Sakti Karno Diantoro Muhammad Ikrar Yamin Rinaldo Samroh Saromah