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All Journal Journal of Digital Marketing and Communication
Russel Wei Wern
Faculty of Business, Curtin University Malaysia, CDT 250, Miri 98009, Malaysia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Relationship Between Stakeholders and Corporate Reputation in the Education Industry Russel Wei Wern
Journal of Digital Marketing and Communication Vol. 1 Iss. 1 (2021)
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.432 KB) | DOI: 10.53623/jdmc.v1i1.43

Abstract

This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.
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