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All Journal Jurnal Agribis
Nur Aini
Universitas Muslim Maros
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Kepuasan Konsumen Pada Usaha Jalangkote AZ (Studi Kasus di Desa Tukamasea Kecamatan Bantimurung Kabupaten Maros Nur Aini; Mohammad Anwar Sadat; Azisah Azisah
Jurnal Agribis Vol 10 No 1 (2022): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.809 KB) | DOI: 10.46918/agribis.v10i1.1267

Abstract

Jalangkote is one of the delicious foods originating from Makassar which is liked by many people from children to adults. In this study, the formulation of the problem is: Does the marketing mix affect consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. This research was conducted with the aim of knowing the effect of the marketing mix on consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. This study uses multiple linear regression analysis method to determine the effect of the marketing mix on consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency. From the results of the study, it can be seen that consumer satisfaction in the Jalangkote AZ business in Tukamasea Village, Bantimurung District, Maros Regency which is influenced by the marketing mix is product and price.
Co-Authors Azisah Azisah Mohammad Anwar Sadat