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Ernawati & Untung Sriwidodo
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Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA WARUNG STEAK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI Untung Sriwidodo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 2 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT The purpose of this research were to analyze the influence of image steak shop on consumer loyalty, the influence of image steak shop on consumer satisfaction, influence of customer satisfaction on consumer loyalty, and influence indirect consumers shop steak for image loyality through consumer satisfaction as a mediating variable.The populations in this study are all consumers’ steak shops in the Surakarta area. ​​ Number of samples in this study was 100 consumers in five famous steak shops in Surakarta. The sampling method using accidental sampling. To test this hypothesis, researchers used path analysis, while for processing the data using SPSS. To build consumer loyalty that consumers do not move to another place and would recommend it to others, then the steak entrepreneurs must constantly improve the image of the Corporate and consumer satisfaction. Keywords: image of the steak shop, consumer satisfaction, consumer loyalty
FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN KONSUMEN DAN BEHAVIORAL INTENTION DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MODERASI Untung Sriwidodo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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ABSTRACT It has often been argued that customer satisfaction can contri-bute significantly to a company’s success in a variety of ways. This study aims to analyze effect of three determinants of quality dimen-sions (product, service, and physical environment) to customer satisfaction. The model has been tested using surveyed data from 100 customers in Solo Wholesale Center. The data analyse use the multiple regression analysis and moderated regression analysis with standardized residual test. Finally, customer satisfaction is indeed a significant predictor of behavioral intention. This means that the more satisfied the consumers the more likely they are to repurchase product from the same retailer and more likely to do positive word-of-mouth communication. Thus, behavioral intentions expressed by consumers depend on their levels of satisfaction. Keywords: quality dimensions behavioral intentions, perceived value, customer satisfaction.
DIMENSI KUALITAS DAN HARGA SEBAGAI FAKTOR PENENTU KEPUASAN DAN LOYALITAS KONSUMEN Untung Sriwidodo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 2 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.951 KB)

Abstract

ABSTRACT The relatively service-driven restaurant industry is becoming more important in generating income for many countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth consumers. Therefore, this study aims to explore the importance of physical environment quality, human service, food quality and price from the youth consumer’s perspective. This study using 100 youth consumers in Waroeng "SS" Surakarta taken with snowball and convenience sampling techniques. Testing hypotheses formed by 3 regression model aims to analyze the key determinants of youth satisfaction and youth loyalty, and examined the effect of satisfaction to youth loyalty. Results of this study show that physical environment quality, human service, food quality, and price were all significant effect to youth satisfaction and youth loyalty, further satisfaction was significant effect to youth loyalty. Finally, the key determinants on youth satisfaction was mainly physical environment quality, while the key determinants on youth loyalty was mainly price. Keywords: physical environment quality, human service, food quality, price, youth satisfaction, youth loyalty
DIMENSI KUALITAS DAN HARGA SEBAGAI FAKTOR PENENTU KEPUASAN DAN LOYALITAS KONSUMEN Ernawati & Untung Sriwidodo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 12 No. 2 (2012): Jurnal Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The relatively service-driven restaurant industry is becoming more important in generating income for many countries and hence the service performance of the restaurants must be well understood and managed. The key determinants for restaurant service quality need to be identified, especially for the important segment such as youth consumers. Therefore, this study aims to explore the importance of physical environment quality, human service, food quality and price from the youth consumer’s perspective. This study using 100 youth consumers in Waroeng "SS" Surakarta taken with snowball and convenience sampling techniques. Testing hypotheses formed by 3 regression model aims to analyze the key determinants of youth satisfaction and youth loyalty, and examined the effect of satisfaction to youth loyalty. Results of this study show that physical environment quality, human service, food quality, and price were all significant effect to youth satisfaction and youth loyalty, further satisfaction was significant effect to youth loyalty. Finally, the key determinants on youth satisfaction was mainly physical environment quality, while the key determinants on youth loyalty was mainly price. Keywords: physical environment quality, human service, food quality, price, youth satisfaction, youth loyalty
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