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All Journal Jurnal Ilmu Komunikasi DeKaVe Ekspresi: Indonesian Art Journal INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Majalah Ilmiah Warta Dharmawangsa Jurnal Intelek Dan Cendikiawan Nusantara
Aditya Utama
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Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : DeKaVe

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WEB SERIES OLAH NALAR (Perancangan Kampanye Sosial Seputar Isu Remaja Indonesia) Aditya Utama
DeKaVe Vol 7, No 2 (2014): DeKaVe Vol. 7 No. 2 Juli-Desember 2014
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3025.404 KB) | DOI: 10.24821/dkv.v7i2.1277

Abstract

Olah Nalar is a social campaign trying to engage Indonesian youth to think more critically, smartly, andrationally in dealing with social issues that exist in their surrounding. The concepts that will be realized in this creationare divided into three parts, each of which represents three different social issues, namely: fanaticism, technologicaldeterminism, and violent behavior.The format of these works is using communication campaign format and choosing web series as a medium platform.Simply put, web series is chosen because it is considered capable of accommodating the needs of the creator; from thecommunication aspect, the freedom of creativity, as well as the financial considerations.In the process, these works try to present the aspects of novelty in the persuasion area by performing some experimentssuch as the use of soft persuasion style in the delivery of the message, relying on the aspects of logic as the foundationfor the credibility of the message, and the use of visual closing at the end of each video.Hopefully, the logical perspectives that are contained in the video are able to provide new awareness that can organizethe perspective and behavior of the adolescent to become a better person individually and socially.
Penciptaan Video Kampanye Sosial “Melawan Kemalasan” Untuk Remaja Mahasiswa Aditya Utama
DeKaVe Vol 18, No 1 (2025): DeKaVe Vol. 18 No. 1 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v18i1.15835

Abstract

Penciptaan ini merupakan sebuah kampanye sosial berbentuk media audiovisual, yang berusaha mengajak remaja mahasiswa untuk melakukan perumusan dan penyikapan terhadap kemalasan yang biasa dilakukan dalam konteks perkuliahan. Rasa malas dapat menyebabkan hilangnya motivasi mahasiswa dalam belajar dan menjadi kurang produktif, serta menghasilkan beragam perilaku negatif lainnya, seperti: tidak disiplin, tidak tekun, suka menunda sesuatu, dan mengalihkan diri dari kewajiban. Perilaku ini apabila dibiarkan dapat mengkristal menjadi kebiasaan dan menimbulkan gejala-gejala psikologi yang membuat mahasiswa tidak mampu mengembangkan potensi dirinya secara optimal. Dengan mengandalkan insight keseharian dari perilaku kemalasan mahasiswa yang dituangkan dalam bentuk narasi dan cerita visual, penciptaan ini diharapkan mampu memberikan ruang refleksi sekaligus motivasi kepada remaja mahasiswa untuk melakukan perbaikan diri.
Co-Authors Amanah, Yaser Abdul Arief Agung Suwasono Dinata, Irvan Emilya Nurjani Hadi, Mohammad Pramono Irvan Dinata Lase, Elman Saputra Lasenna Siallagan Lazuardy, Mahesa Bintang Lestari, Tika Juni Meisan Jaya Haro Tika Juni Lestari