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Ahmad Fithoni
STIE-Graha Karya Muara Bulian
Economics, Econometrics & Finance

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Journal : CITRA EKONOMI

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Persepsi Konsumen Terhadap Pasar Tradisional (Studi Kasus pada Pasar Keramat Tinggi Muara Bulian) Ahmad Fithoni; Nur Fadillah
CITRA EKONOMI Vol. 1 No. 2 (2020): 2020
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study was to determine consumer perceptions of product prices, service levels, product quality, physical environment, market location, the diversity of goods in the Muara Bulian high sacred market. This type of research is descriptive research using a quantitative approach. This study will explain consumer perceptions of the variables to be studied, namely variables of product prices, service levels, product quality, physical environment, location and diversity of products sold. In this study, the population is consumers who shop and are around the Keramat Tinggi market area, namely the people of Pasar Baru Village and the Sridadi Society totaling 100 respondents, The results showed that consumer perceptions of product price variables were classified as competitive. The service level is classified as satisfactory. The product quality is good. The physical environment is quite good. The location is classified as strategic, while the diversity of goods in the Muara Bulian sacred high market is good.
Faktor Dominan yang Mempengaruhi Keputusan Pembelian Sepeda Motor Yamaha NMAX di Muara Bulian Ahmad Fithoni
CITRA EKONOMI Vol. 2 No. 1 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Abstract

This study aims to determine the dominant factors that influence the purchase decision of a Yamaha NMAX motorcycle in Muara Bulian. Respondents in this study were consumers who bought Yamaha NMAX motorbikes in Muara Bulian District. The sampling technique used non-probability sampling was used by incidental sampling, namely the sampling technique based on chance, anyone who met the researcher can be used as a sample, with the number of a sample of 100 respondents using the Multiple Linear Regression analysis method assisted by the SPSS 21 (Statistics Product and Service Solution) application. The results of the study based on the results of tests and regressions show that the variable product quality is the dominant factor affecting consumers in making purchasing decisions, followed by design, while promotion has no significant effect in a positive direction on purchasing decisions for Yamaha NMAX motorbikes in Muara Bulian.
Analisis Tingkat Kepuasan Penghuni Asrama terhadap Fasilitas, Biaya dan Pelayanan Yang Diberikan (Studi Kasus pada Rusunawa YPSBR Muara Bulian) Ahmad Fithoni; Azman Azman
CITRA EKONOMI Vol. 2 No. 2 (2021): 2021
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study was to determine and analyze the level of satisfaction of the residents of the Rusunawa YPSBR dormitory in terms of the facilities, prices and services provided. The research was conducted by surveying the residents who were also respondents in the study as many as 20 people. The results showed that the condition of the facilities provided was included in the adequate category with an index of 4.18, while the price offered was classified as very cheap with an index of 4.52 and for the services received by residents it was classified as good with an index of 3.96. For the level of occupant satisfaction on the three variables studied, the results showed that residents were satisfied with the management carried out with an index of 3.97, where residents were very satisfied with the price set because it was cheaper than other places while facilities and services were still considered ordinary and the same as anywhere else.
Pengaruh Citra Merk, Harga Dan Promosi terhadap Keputusan Pembelian Smartphone pada Counter Zombri Cell Muara Bulian Ahmad Fithoni; Desi Fitriyani
CITRA EKONOMI Vol. 3 No. 1 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

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Abstract

The purpose of this study was to determine the effect of brand image, price and promotion on smartphone purchasing decisions at the Muara Bulian Zombri Cell Counter. The study was conducted quantitatively descriptive with the number of respondents as many as 68 people while the analysis used was multiple regression, partial test (t test), Simultaneous test (f test), and determination test (R2). The results showed that the independent variable that had the most influence on smartphone purchasing decisions was the price variable (X2) with tcount (10,969) then Promotion (X3) with tcount (8.973) and finally Brand Image (X1) with tcount (8.396). For Fcount = 101.212 > Ftable = 2.69 This means that together Brand Image, Price and Promotion affect consumer purchasing decisions. Meanwhile, seen from the coefficient of determination. Brand Image, Price and Promotion affect smartphone purchase decisions at the Zombri Cell Counter Muara Bulian by 73.4% and the remaining 26.6% is influenced by other factors not examined in this study.
Co-Authors Azman Azman Desi Fitriyani Nur Fadillah