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All Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Bogor Hospitality Journal
Hari Iskandar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS BRAND MANTRA DI JEJARING HOTEL GRUP LOKAL TERHADAP INTERAKSI PELANGGAN DENGAN STUDI KASUS: FAVEHOTEL Hari Iskandar
Bogor Hospitality Journal Vol 4 No 1 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i1.63

Abstract

This research is all about studying the aims and explain also determine the influence of Brand Mantra on the local Hotel Group network on customer interaction, Case Study: Fave Hotel. Researcher would like to know about is there any impact about brand mantra with the customer interaction at favehotel. All data in this study were obtained through a questionnaire and using quantitative method. The sample of this study was 85 respondents who were customers of the Fave Hotel. Researcher used T-test, F-test, analysis of linier regression. Result from T-test for communicate dimension resulted tcalculate 29,729 > ttabel 1,9866 with significance 0,000<0,05, so concluded H11 accepted and H01 rejected means communicate has significant impact to customer interaction. Simplify dimension has tcalculate 36,619> ttabel 1,9866 with significance 0,000<0,005, so concluded H12 accepted and H02 rejected means simplify dimension has significant to customer interaction. Inspire dimension has tcalculdate 39,534 > ttabel 1,9866 with significance 0,000<0,05, so concluded H13 accepted and H03 rejected means inspire dimension has significant impact to customer interaction. F-test resulted with 57,302 > Ftabel 2,718 with significance 0,000 < 0,05 means brand mantra has significant impact to customer interaction. From regresion linier, Customer interaction (Y) = 25,104+ 0,197 (communicate)+0,373 (simplify) +2,745 (inspire) +4,108. Keywords: Brand Mantra, Communicate, Simplify, Inspire, customer interaction
CONSUMER PREFERENCE FACTORS THAT AFFECT BUYING INTEREST IN JAIL COFFEE KEMAYORAN Martin Caniago Putra Dewa; Hari Iskandar
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.332

Abstract

The coffee industry is one of the popular industries and is also very closely related to the people of Indonesia. The development of high and increasing production and consumption of coffee and it’s processing today is also inseparable from the phenomenon that occurs in the community. The creation of a trend in consuming coffee has now made coffee a lifestyle in the social environment, this is also what has caused the surge in the Coffee Shop business in big cities, especially in Jakarta and one of them is Jail Coffee Kemayoran. This study aims to find out that consumer preference factors play a role and also affect buying interest at Jail Coffee Kemayoran. The type of research conducted is quantitative associative, with the distribution of questionnaires carried out using the Google Form application with a total of 100 respondents. Respondent data was then processed using SPSS 25. In the study, various types of tests were carried out consisting of validity tests, reliability tests, classical assumption tests, simple linear regression tests, partial T tests, and determination coefficient tests. Based on the results of the research conducted, it was shown that consumer preference factors partially affected the buying interest at Jail Coffee Kemayoran in the hypothesis testing carried out.
Co-Authors Martin Caniago Putra Dewa