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Amnilis
Fakultas Pertanian, Universitas Ekasakti, Padang, Indonesia
Agriculture, Biological Sciences & Forestry

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN KOPI PADA MASA NEW NORMAL DI COFFEE SHOP KOTA PADANG Ade Rudi Julianto; Amnilis; Gusriati
Jurnal Research Ilmu Pertanian Vol. 1 No. 1 (2021): Jurnal Research Ilmu Pertanian (Februari 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/9q6c0x68

Abstract

Penelitian ini bertujuan untuk mengetahui loyalitas konsumen kopi pada masa new normal dan untuk menganalisis faktor-faktor yang mempengaruhi loyalitas konsumen kopi masa new normal di Coffee shop di Kota Padang. Penelitian ini dilaksanakan pada bulan Juli-Agustus 2020. Metode penentuan responden menggunakan teknik Non Probability yaitu dengan cara Acidental Sampling. Penelitian dilaksanaan di Coffee Shop Kota Padang dengan jumlah sampel sebanyak 150 orang. Penelitian ini menggunakan metode dasar deskriptif analitik. Data dianalisis menggunakan analisis deskriptif kuantitattif dengan analisa statistik regresi linear berganda. Hasil penelitian menunjukkan bahwa loyalitas konsumen kopi pada masa new normal di Kota Padang berada pada kategori loyal dengan nilai scor 3,85. Kualitas produk, kualitas pelayanan, desaign tempat, lokasi, harga produk, dan kepuasan pelanggan Coffee Shop di Kota Padang secara simultan (secara bersama-sama) berpengaruh signifikan terhadap loyalitas konsumen kopi pada Coffee Shop di Kota Padang dengan nilai (sig 0,000 < 0,005). Sedangkan yang berpangaruh signifikan secara parsial adalah Kualitas Produk, Kualitas Pelayanan, Desaign Tempat, dan Kepuasan Pelanggan dan yang tidak berpengaruh secara parsial adalah Lokasi dan Harga Produk. Nilai koefisien Determinasi sebesar 0,932. Diharapkan kepada pemilik Coffee Shop yang ada di Kota Padang tetap mempertahankan dan meningkatkan kualitas yang ada pada Coffee Shopnya. Baik itu kualitas pelayanan maupun kualitas produk sehingga bisa mempertahankan keloyalan dari konsumen.
ANALISIS USAHATANI JAGUNG HIBRIDA (Zea Mays L) DI NAGARI KINALI KECAMATAN KINALI KABUPATEN PASAMAN BARAT Anggi Rahmad; Mahmud; Amnilis
Jurnal Research Ilmu Pertanian Vol. 1 No. 2 (2021): Jurnal Research Ilmu Pertanian (Agustus 2021)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/e2j5b804

Abstract

The objectives of this study are as follows: To determine the characteristics of hybrid maize farmers in Nagari Kinali, Kinali District, West Pasaman Regency and to analyze hybrid maize farming in Nagari Kinali, Kinali District, West Pasaman Regency. This research was conducted in March 2020. The method used in this research is descriptive method. Determining the location of the study was done deliberately (purposive) with a total sample of 71 people from 247 populations. The data analysis used in this research is qualitative and quantitative. The majority of farmers are in the productive age with the age of 47 - 52 years with 27 people or 38.03%, 22 people or 31.00% of the farmers' education is more dominant, the most dominant farmer's land area is 0.25 -0.50 As many as 58 people or 81.69%, the farming experience has been long enough, namely at most 5 - 6 years as many as 34 people or 47.88% and the production obtained by hybrid corn farmers is Rp. 6,858 Kg/Ha/MT. Revenue amounting to IDR 23,692,154 Ha/MT. Income of IDR 16,153,033 Ha/MT. The total cost is IDR 11,602,388 Ha/MT. Profit of IDR 12,089,766 Ha/MT. Based on the results of the analysis, it shows that the R/C value obtained is 2.04. This figure shows that if the investment is IDR 1, it will get 2.04 revenue. In other words, the farming in the research area is feasible to be cultivated. and BEP which includes: BEP revenue of Rp. 5,965,342 Ha/MT. The production BEP is 7,180.33 Kg/Ha/MT and the BEP is Rp. 1,693.970 /Kg/Ha/MT that the hybrid maize farming in the research location is feasible to be cultivated.
Analisis Kelayakan Usahatani Padi Sawah Tadah Hujan di Nagari Pasia Palangai Kecamatan Ranah Pesisir Kabupaten Pesisir Selatan Gusrati; Amnilis; Mardian Lona Putra
Jurnal Research Ilmu Pertanian Vol. 3 No. 1 (2023): Jurnal Research Ilmu Pertanian (Februari 2023)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/k07ydd69

Abstract

The purpose of this study was to determine the characteristics of lowland rice farmers and analyze the feasibility of rainfed lowland rice farming in Nagari Pasia Palangai, Ranah Pesisir District, Pesisir Selatan Regency. This research was conducted from January to February 2021. The research method used was descriptive method with a population of 155 people and a total sample of 61 people. The data were analyzed descriptively, qualitatively and quantitatively, by analyzing the feasibility of farming. The results showed the characteristics of lowland rice farmers in Nagari Pasia Palangai, Ranah Pesisir District, Pesisir Selatan Regency, the dominant age of farmers was 45-50 years (40.98%), elementary education (50.82%), farming experience 21-30 years (37, 70%) and 2-4 family dependents (80.33%), land area >0.50 Ha (54.02%). The average production of rainfed lowland rice farming in Nagari Pasie Palangai is 4,647 kg/MT, revenue is Rp.23,233,890/MT, total production costs are Rp. 8,200,740/MT, income is Rp. 18,587,924/Ha/MT and a profit of Rp. 15,033,150/Ha/MT. Rainfed lowland rice farming in the research location is feasible with an R/C ratio value of 2.8. BEP production of 1,640 kg with a selling price of Rp 5,000 and BEP price of Rp 1,765.
Analisis Pendapatan dan Tingkat Kesejahteraan Rumah Tangga Petani Padi Sawah (Oryza Sativa L.) di Nagari Kambang Utara Kabupaten Pesisir Selatan Iksan Dwi Putra; Amnilis; Gusriati
Jurnal Research Ilmu Pertanian Vol. 3 No. 1 (2023): Jurnal Research Ilmu Pertanian (Februari 2023)
Publisher : Fakultas Pertanian, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/zb29bd66

Abstract

The purpose of this study was to analyze the Income and Welfare of Rice Farmers' Households (Oryza Sativa L) in Nagari Kambang Utara, Pesisir Selatan Regency. This research was conducted from March to April 2020. The research method used is a survey method with a population of 180 people and a sample of 64 people. Data were analyzed, qualitatively and quantitatively descriptively. The results showed that the average income received by rice farmers in North Kambang Nagari, Pesisir Selatan Regency, was Rp. 16,215,639,-/MT and the profit received by farmers is Rp. 13,467,021,-/MT. Based on the R/C ratio analysis, it can be said that lowland rice farming in the research location is profitable because it has an R/C ratio value greater than one. The R/C value of the total cost ratio is 2.6 with the level of welfare including the category of less prosperous households with a GSR value of 1.68 (> 1).
Co-Authors Ade Rudi Julianto Andri Irawan Anggi Rahmad Dang Sri Chaerani Gusrati Gusriati Iksan Dwi Putra Mahmud Mardian Lona Putra