Rachmawati Windyaningrum
Fakultas Komunikasi dan Desain, Universitas Informatika dan Bisnis Indonesia

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KAJIAN UNSUR-UNSUR KOMUNIKASI SENI DALAM PERTUNJUKAN PRE EVENT PASAR SENI INSTITUT TEKNOLOGI BANDUNG (ITB) PADA KEGIATAN THE CITY HALL FAIRGROUND KEUKEN #5 Diwan Setiawan; Rachmawati Windyaningrum
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 16 No 2 (2017): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v16i2.19

Abstract

Pasar seni ITB merupakan salah satu kegiatan yang rutin diselengarakan oleh Fakultas Seni Rupa dan Desain (FSRD) ITB, kegiatan ini diselengarakan setiap 4 tahun sekali dapat dinikmati oleh seluruh masyarakat. Pada tahun 2014 panitia Pasar seni ITB 2014 Pasar Seni ITB kembali mengangkat sebuah fenomena sosial yang dianggap sebagai persoalan dalam masyarakat. Dengan mengusung tajuk "Antara Aku". Untuk mengenalkan kegiatan tersebut, maka dibuatlah promosi melalui pre event yang dilaksanakan oleh panitia Pasar seni ITB 2014 pada acara The City Hall Fairground Keuken #5. Kegiatan promosi tersebut tidak terlepas dari unsur komunikasi dan seni. Melibatkan pertunjukan seni yang terdiri dari seni instalasi, seni lukis, dan seni grafis video mapping menjadikan kegiatan promosi tersebut menyita perhatian banyak pengunjung. Perpaduan unsur komunikasi dan seni menjadi pelengkap bagi terciptanya pemaknaan dan tercapainya tujuan komunikasi. Kajian unsur-unsur komunikasi seni pada kegiatan tersebut menimbulkan pengalaman estetis dan makna bahwa Pasar Seni ITB 2014 akan lebih ramai serta menampilkan pertunjukan seni maupun karya seni yang lebih indah dan menarik lagi.
PERAN DAN EKSISTENSI RADIO KOMUNITAS DALAM KEHIDUPAN HEGEMONI MEDIA TERKAIT REGULASI PENYIARAN Rachmawati Windyaningrum; Diwan Setiawan
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 16 No 2 (2017): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v16i2.20

Abstract

Radio komunitas berperan dalam mengatasi fenomena dominasi media oleh satu pihak, baik sektor swasta maupun pemerintah. Peran radio komunitas merupakan cerminan dari gejolak kebutuhan informasi masyarakat yang kurang puas. Radio komunitas dibangun sebagai media alternatif lokal di tengah hegemoni media. Konsep radio komunitas dan partisipasi masyarakat yang mengangkat masyarakat setempat, ke radio karena radio tidak semata-mata berorientasi pada keuntungan bisnis. Dominasi yang bisa dilanggar melalui radio komunitas radio arus utama memiliki wilayah yang khas dan kepentingan masyarakat setempat. Peraturan radio komunitas saat ini seperti dua sisi mata uang yang berbeda. Salah satu sisi peraturan penyiaran bisa memberi angin segar bagi kebebasan informasi di masyarakat. Namun, sisi lain ruang radio komunitas dengan ketentuan yang ada berkaitan dengan pembatasan frekuensi dan frekuensi gelombang. Jika hanya pemerintah sebagai penguasa penyiar publik yang lebih mendukung penyiar komunitas, peran dan eksistensi radio komunitas dalam menghadapi hegemoni media akan maksimal mempertahankan kepentingan masyarakat lokal dan masyarakat tertentu.
Analisis Isi Pesan Colorism Pada Tayangan Channel Youtube Gitasav Berjudul "Ketika Warna Kulit Bikin Hidup Sulit" | Beropini Episode 59 Dessi Isnaeni; Rachmawati Windyaningrum; Faisal Reza
In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Vol 20 No 1 (2021): In Search
Publisher : LPPM UNIBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/insearch.v20i1.398

Abstract

Colorism is the different manner that a person gets based on skin color. This research aims to find out how many messages contain colorism messages on YouTube channel Gitasav entitled "Ketika Warna Kulit Bikin Hidup Sulit" | Beropini Episode 59. This research uses content analysis of the Holsty model theory and Lasswell theory. This research uses quantitative methods through descriptive content analysis design. This research uses descriptive statistics that aim to describe how many colorism messages appear on these impressions. The results of this research indicate that there are messages of colorism on YouTube channel Gitasav entitled "Ketika Warna Kulit Bikin Hidup Sulit" Beropini| Episode 59 with a total frequency of 227 times(100%). There are colorism messages in the lighter skin color message category with a total frequency of 73 times (32.1%). There are colorism messages in the whiter skin color message category with a total frequency of 40 times (17.6%). There are messages of colorism in the darker skin color message category with a total frequency of 45 times (20%). There are messages of colorism in the browner skin color message category with a total frequency of 22 times (9.7%). There are messages of colorism in the category of psychological and economic privilege messages for light skin with a total frequency of 35 times (15.4%). There are messages of colorism in the low social and economic hierarchical message category for dark skin with a total frequency of 12 times (5.2%). It can be concluded that there are messages colorism in each message category colorism on YouTube content Gitasav.
Tipe Kepemimpinan Transformasional Pada PT. Permata Sinergi Madani Rachmawati Windyaningrum; Witri Fujiyulianti
ArtComm Vol 3 No 2 (2020): Artcomm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.792 KB) | DOI: 10.37278/artcomm.v3i2.353

Abstract

This type of leadership has many forms according to the character of the leadership and the way of coordination in achieving work goals. PT. Permata Sinergi Madani is a retail company that sells special materials for solar energy. It has a leadership type characterized by a transformational leadership type. The purpose of this study is to describe the type of leadership of PT. Permata Sinergi Madani in terms of Ideal Influence, Inspirational Motivation, Intellectual Stimulation and Individual Consideration. The research method used is descriptive qualitative methodology with data collection techniques using participant observation. To determine the validity of the data, this study used triangulation of sources. The results of the analysis show that the type of transformational leadership in the aspect of ideal influence is that the leader influences others to move or carry out his vision, with good coordination or cooperation between the leader and his subordinates. Aspects of insporational motivation, leaders motivate only by demanding employees to obtain high profits. Intellectual stimulation aspect, provides an overview to employees in increasing the profit from the products sold through briefing activities. Aspects of individual consideration, leaders consider the relationship with employees to provide suggestions or input for the achievement of company profits. Conclusion The type of transformational leadership is more depicting the activities of the leader which are oriented towards work results that have a greater influence on employee performance.