Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Ni Made Ayu Mila Paramitha
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PREFERENSI GENERASI MILENIAL DALAM MENGGUNAKAN E-WALLET DI KOTA DENPASAR Ni Made Ayu Mila Paramitha; Luh Putu Mahyuni
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.05.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.376 KB) | DOI: 10.24843/EEB.2022.v11.i05.p07

Abstract

This study aims to empirically test the influence of perceived ease of use, perceived usefulness, and perceived risk on millenial’s interest in e-wallet usage. Technology acceptance model was applied as a theoretical framework to investigate the determinants of e-wallet acceptance. This study used a quantitative approach targeting the millennial’s e-wallet users. Research data were collected through online survey with google form and resulted in 145 respondents’ answers which were then analyzed using SmartPLS. Research findings revealed that risk was not significantly influence millennial’s interest in e-wallet usage. While ease of use and perceived usefulness were found to be significant predictors of e-wallet acceptance among millennials. Perceived ease of use has the greatest influence on e-wallet acceptance compared to other variables. This study offers some practical recommendations for e-wallet providers to better understand millennials preferences and fulfil their expectations.
Co-Authors Mahyuni, Luh Putu