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All Journal English Language and Literature Physics Learning and Education
Kuntum Khaira Ummah
Universitas Negeri Padang
Education Languange, Linguistic, Communication & Media Physics

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Multimodality Analysis: Visual Representation in Bli-Bli 12.12 and Lazada 12.12 TV Commercials Kuntum Khaira Ummah; Hamzah Hamzah
English Language and Literature Vol 11, No 2 (2022)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ell.v11i2.114945

Abstract

This study examines the different meaning in the visual analysis of Bli-Bli 12.12 and Lazada 12.12 advertisements. This study aims to determine the difference in meaning in visual analysis using the theory of reading images from Kress and Leeuwen (2006). Visual data analysis on these two advertisements is divided into three levels, namely representational, interactional, and compositional. The data is in the form of screenshots taken from the ad videos of bli-bli 12.12 and lazada 12.12. This research method uses descriptive qualitative research. The results showed some similarities and differences between the two advertisements in the theory of Reading images by Kress and Leeuwen (2006). The similarities in the visual data of the two advertisements can be seen in the dominance of advertisements by primary announcements and the difference in the different amounts of data in each part of the analysis point.
Validity Validity Analysis of Joyful Learning Integrated Measurement E-Module for Student Knowledge and Creative Thinking Kuntum Khaira Ummah; Asrizal Asrizal; Harman Amir; Dea Stivani Suherman
Physics Learning and Education Vol. 4 No. 1 (2026): March Edition
Publisher : Department of Physics Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ple.v4i1.324

Abstract

This study aims to analyze the validity of the development of digital teaching materials for measurement topics that integrate a joyful learning approach to facilitate students' knowledge and creative thinking skills. The applied method is Research and Development (R&D) based on the Hannafin and Peck model, which includes the analysis, design, and development stages. The validity of the teaching materials was assessed by three validators through aspects of material substance, learning design, visual communication, software utilization, integration of joyful learning, and knowledge and creative thinking skills. The results showed that the teaching materials were classified as very valid with an average score of 0.88. Specifically, the validity scores reached 0.84 for material substance, 0.93 for learning design, 0.90 for visual communication, 0.92 for software utilization, 0.89 for integration of joyful learning, and 0.82 for knowledge and creative thinking skills. These findings confirm the product's suitability to scientific standards, the Independent Curriculum, and 21st-century learning needs. The integration of digital technologies such as Canva, Liveworksheet, and Google Forms improves the quality of the teaching materials, resulting in a fun, interactive, and adaptive learning experience. Thus, this research contributes significantly to the development of innovative, valid, and effective physics learning media in strengthening students' knowledge and creative thinking skills.
Co-Authors Asrizal Dea Stivani Suherman Hamzah Hamzah Harman Amir