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All Journal Studies in English Language and Education Leksema: Jurnal Bahasa dan Sastra
Cecilia Yin Mei Cheong
Universiti Malaya
Humanities Education Languange, Linguistic, Communication & Media

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Exploring the literary element ‘mood’ in an award-winning Malaysian picturebook: A multimodal analysis Komathy Senathy Rajah; Cecilia Yin Mei Cheong
Studies in English Language and Education Vol 9, No 2 (2022)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3676.589 KB) | DOI: 10.24815/siele.v9i2.23575

Abstract

This article examines how an award-winning Malaysian picturebook for young learners entitled ‘The Magic Buffalo’ by Jainal Amambing utilizes visual and textual semiotic resources to develop the literary element ‘mood’. Knowledge of visual and textual meaning-making systems is necessary as it will enable young learners to achieve a deeper understanding of the literary element ‘mood’ in multimodal texts and also be visually literate. The literary element ‘mood’ is chosen because it helps to create the atmosphere and meaning of a story. In addition, this knowledge will also prepare young learners to deal with emotions in real life. The analysis is based on an adaptation of Painter et al.’s multimodal discourse analysis framework. The results of this study revealed that facial expression is the most prominent visual affect utilized in this picturebook, followed by bodily stance and ambiance respectively. The textual analysis reveals that the main character experiences an ongoing mental state, and un/happiness is the most commonly found emotion. The intermodal cohesion analysis clearly highlights how visual choices enhance the meaning provided by the textual choices. The use of visual symbols, facial expressions, and body posture help to corroborate and escalate the textual description of the characters’ emotional states. The study suggests that knowledge of visual and textual meaning systems will help young learners to critically analyse the literary element ‘mood’ and decode the meaning of multimodal texts.
Exploring the literary element ‘mood’ in an award-winning Malaysian picturebook: A multimodal analysis Komathy Senathy Rajah; Cecilia Yin Mei Cheong
Studies in English Language and Education Vol 9, No 2 (2022)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v9i2.23575

Abstract

This article examines how an award-winning Malaysian picturebook for young learners entitled ‘The Magic Buffalo’ by Jainal Amambing utilizes visual and textual semiotic resources to develop the literary element ‘mood’. Knowledge of visual and textual meaning-making systems is necessary as it will enable young learners to achieve a deeper understanding of the literary element ‘mood’ in multimodal texts and also be visually literate. The literary element ‘mood’ is chosen because it helps to create the atmosphere and meaning of a story. In addition, this knowledge will also prepare young learners to deal with emotions in real life. The analysis is based on an adaptation of Painter et al.’s multimodal discourse analysis framework. The results of this study revealed that facial expression is the most prominent visual affect utilized in this picturebook, followed by bodily stance and ambiance respectively. The textual analysis reveals that the main character experiences an ongoing mental state, and un/happiness is the most commonly found emotion. The intermodal cohesion analysis clearly highlights how visual choices enhance the meaning provided by the textual choices. The use of visual symbols, facial expressions, and body posture help to corroborate and escalate the textual description of the characters’ emotional states. The study suggests that knowledge of visual and textual meaning systems will help young learners to critically analyse the literary element ‘mood’ and decode the meaning of multimodal texts.
From Words to World: Attitudinal Appraisal Analysis of China's Anhui Provincial Tourism Branding on TikTok Shuangyan Du; Cecilia Yin Mei Cheong; Xiaoli Dong
Leksema: Jurnal Bahasa dan Sastra Vol. 11 No. 1 (2026)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ljbs.v11i1.12795

Abstract

Digital media has opened new avenues for emerging destinations to shape tourist perceptions by projecting their tourism imaginaries to global audiences. However, there is a lack of study on how tourism imaginaries are constructed through attitudinal resources, especially in the context of emerging destinations. Therefore, this study examines the discursive construction of tourism imaginaries in Anhui Province, China, through its official TikTok promotions. A corpus of 203 videos was compiled, and the verbal elements were analyzed using corpus-assisted discourse and semantic analysis. Anhui’s tourism imaginaries and the attitudinal resources based on the attitude subsystem of Appraisal Theory were identified. The evaluative meanings embedded in these imaginaries were then examined through qualitative discourse analysis. The findings show that Anhui mainly uses ‘appreciation’ and ‘affect’ resources to construct positive tourism imaginaries, which include majestic natural scenery, timeless elegance, vibrant cultural festivals, exquisite cuisine, and dynamic urban life. This study suggests that the attitude system offers a useful lens for examining the verbal construction of tourism imaginaries in digital promotional contexts and demonstrates how evaluative language can be strategically used to elevate destination branding and enhance global visibility.
Co-Authors Komathy Senathy Rajah Shuangyan Du Xiaoli Dong