Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Dian Agustina Miranda
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STRATEGI PROMOSI, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA HOTEL BATAM VIEW BEACH RESORT Dian Agustina Miranda; Mashur Fadli
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the promotion strategy, service quality, and price of purchasing decisions at the Batam View Beach Resort Hotel. To determine the sample size using the Slovin formula with the sampling technique using the Accidental Sampling technique. For data collection techniques through questionnaires and literature studies, the types and sources of data used primary and secondary data. The measurement technique uses a Likert Scale. The results of the study confirm that there is a significant influence of promotion strategy, service quality, and price on purchasing decisions, but there are other variables that influence purchasing decisions. Keywords: Promotion Strategy, Service Quality, Price, Purchase Decision
Co-Authors Anak Agung Gede Sugianthara