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Musliha
Faculty of Islamic Economics and Business, State Islamic Institute Of Pekalongan
Economics, Econometrics & Finance

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SOCIAL ECONOMIC ANALYSIS OF THE TOURISM SECTOR Musliha
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.28-37

Abstract

Introduction: The tourism sector has now developed into the largest industry for economic growth in Indonesia; this can be seen from the increasing development of the number of tourist visits, both domestic and foreign tourists. The purpose of this study was to determine the impact of the existence of the Sikembang Park tourist attraction on the socioeconomics of business actors in Kembanglangit Village. Methods: The method used in this study is a descriptive method with a qualitative approach. Results: The results of this study are that the Sikembang Park tourist attraction has a positive impact in terms of economy and socio-culture. The economic impact is to increase income and create jobs and business opportunities. As well as the impact on the social life, namely a closer relationship between the people of Kembanglangit Village.Conclusion and suggestion: Based on the discussion regarding the Impact of the Existence of the Sikembang Park Tourism Object on the Socio-Economic Condition of Business Actors in Kembanglangit Village, it can be concluded that the existence of the Sikembang Park tourism object has a positive impact on the community's economic activities which consist of increasing income and opening up job opportunities and business opportunities. Communities around tourist sites get additional work as food and beverage traders. In addition, the Sikembang Park tourist attraction also has an impact on the social life of the Kembanglangit Village community, namely by creating a closer relationship between the people in Kembanglangit Village.
DIGITAL MARKETING IN TOURISM DESTINATIONS Musliha; Hendri Hermawan Adinugraha
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 2 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I22022.130-137

Abstract

Introduction: The emergence of digital marketing has brought important changes in several industrial sectors, one of which is the tourism industry. This study aims to determine the role of digital marketing in tourist destinations. Methods: The research method used is descriptive qualitative. Results: The result of this study indicates that there are several digital marketing media used by tourists to get information about tourist objects they want to visit, including Facebook, Twitter, Instagram, and other social media. Digital marketing also has a very big influence on increasing visits to several tourist destinations. Conclusion and suggestion: The use of digital marketing in the era of the digital economy industry plays a very important role in increasing tourism promotion. Digital marketing is a must because this generation often uses it, whether consciously or not. Digital marketing applications that will be used include websites, social media, online advertising, web forums, and mobile applications.
Co-Authors Hendri Hermawan Adinugraha