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All Journal UNEJ e-Proceeding
Sudaryanto Sudaryanto
Fakutas Ekonomi dan Bisnis Universitas Jember
Education

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Journal : UNEJ e-Proceeding

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MARKET DEVELOPMENT MODEL OF WATER REFILL BUSINESS VIDINI JEMBER Sudaryanto Sudaryanto; Anifatul Hanim; Nanik Istiyani
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

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Abstract

This study aims to build a conceptual mapping of Vidini's refill water service marketing strategy in winning industry competition. The paradigm used is prepositive nominalist qualitative, namely by developing concepts based on environmental conditions. It was formulated that the marketing strategy was not only convenient but also using digital media. Keywords: marketing strategy, conceptual mapping, refill water, qualitative
Co-Authors Anifatul Hanim Nanik Istiyani