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All Journal Jurnal Ilmiah Ekonomi Islam
Venomena Candrakuncaraningsih
Institut Agama Islam Negeri Kudus
Economics, Econometrics & Finance Social Sciences

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Pengaruh Media Promosi Perbankan Syariah Terhadap Minat Menabung Masyarakat di Bank Syariah Indonesia Kudus Venomena Candrakuncaraningsih
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5771

Abstract

The purpose of this study is to explain how the promotion media for Sharia banks affects people's interest in saving at Indonesia Sharia Bank Kudus. This research focuses on promotion media through newspapers, television, and the internet. Quantitative description method is the method used in this study with linear regression as the analysis technique. The data is sourced from primary data through a questionnaire (questionnaire) distributed to the public. The results of the study explain that television and internet variables are still promotion media that still have a major influence on people's interest in saving at the Indonesia Sharia Bank Kudus. While the newspaper variable is a promotion media that has a lower influence, it shows that newspapers are no longer a powerful medium for promotion for the Indonesia Sharia Bank Kudus.
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