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All Journal Jurnal Sosiologi Reflektif Jurnal Ilmiah Universitas Batanghari Jambi MANAJEMEN DEWANTARA
Lailatul Farida
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Service Quality Website Hellowork akan Kepuasan Pencari Kerja Nasrul Ilham Pradana; Lailatul Farida
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2924

Abstract

This research ambitions to perceive: (1) the simultaneous impact of carrier best which include tangible proof, reliability, responsiveness, warranty, and empathy on activity seeker delight, (2) the partial impact of provider fine inclusive of tangible proof, reliability, power responsiveness, assurance and empathy for activity seeker pleasure. The populace on this research are activity seekers who use the hellowork website provider. The sampling approach in this studies makes use of non-opportunity sampling with a complete sample of 75 respondents. methods of statistics collection using a questionnaire that has been examined for validity and reliability. The records analysis method used to decide the hypothesis of this studies is the classical assumption take a look at, descriptive evaluation, and multiple linear regression evaluation. The effects of this research show that: (1) carrier fine has a simultaneous have an effect on on activity seeker satisfaction, and (2) service first-class has a partially big effect on task seeker satisfaction on real evidence and empathy.
STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN SCARLETT CABANG MALANG Lailatul Farida
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16971

Abstract

Penelitan dengan judul Strategi Komunikasi Pemasaran Produk Kecantikan Scarlett Cabang Malang ini dilakukan untuk menjawab permasalahan dalam penelitian yaitu bagaimana strategi komunikasi pemasaran yang dilakukan Scarlett agar tetap mempertahankan eksistensi dalam menghadapi persaingan bisnis di Kota Malang, Jawa Timur. Adapun tujuan dari penelitian ini untuk mengetahui apakah strategi komunikasi pemasaran yang dilakukan Scarlett dapat menghadapi persaingan bisnis di Kota Malang. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini menggunakan wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah data model Miles dan Huberman. Menurut mereka, analisis data kualitatif adalah mereduksi data, menyajikan data, dan menarik kesimpulan. Narasumber dalam penelitian ini adalah reseller dan pembeli Produk Scarlett bertempat di Jl. Kauman No.40, Kauman, Kec. Klojen, Kota Malang, Jawa Timur 65119. Adapun hasil penelitian ini berdasarkan uji hipotesis adalah terdapat strategi komunikasi pemasaran terhadap persaingan bisnis selalu mendapatkan hasil yang memuaskan. Hasil analisis kualitatif menunjukkan bahwa dari aspek kepuasan pelanggan, mereka masih membutuhkan adanya banyak promo baik untuk pelanggan biasa maupun para reseller. Keberhasilan strategi komunikasi pemasaran Scarlett yaitu tetap terus memberikan pelayanan yang baik, selalu memberikan informasi terbaru melalui sosial media berupa Instagram serta tetap menjaga kualitas produk.
Fundamentals of Rural Development: A Review Essay Ahmad Mu'is; Lailatul Farida
Jurnal Sosiologi Reflektif Vol. 20 No. 1 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/4jsph511

Abstract

Extract In Fundamentals of Rural Development, Pattanaik examines rural transformation in contemporary India. Drawing on decades of empirical research, the book explores themes such as poverty alleviation, sustainable livelihoods, institutional reform, and participatory governance. Pattanaik integrates insights from development studies, economics, and rural sociology to challenge state-centric approaches, advocating for community-driven models rooted in local contexts. The book is organized into thematic sections covering historical foundations and urgent issues, including environmental degradation, gender disparities, and digital exclusion. Pattanaik engages with global discussions on neoliberal development, globalization, and ecological resilience, presenting a vision for rural futures that emphasizes human agency, equity, and sustainability. Similar to Ariyanto’s (2023) review of Scoones’ framework, this volume rejects technocratic oversimplifications and embraces complexity. As both a scholarly text and a practical guide, Fundamentals of Rural Development is an essential resource for researchers, development practitioners, and policymakers aiming to reimagine rural development beyond market-driven imperatives.
Co-Authors Ahmad Mu'is Nasrul Ilham Pradana