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Handoyo Djoko Waloejo
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PENGARUH LOKASI, MERCHANDISE, DAN ATMOSFER DALAM GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GELAEL SIGNATURE MALL CIPUTRA SEMARANG Lumban Gaol, Maria Yesicca; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The growth of modern ritel bussiness in Indonesia today has shown the rapid growing and has a promising in the future. This rapid growing causes the similar companies compete to attract and retain customers by using their marketing mix. One of the ritel bussiness that still survive until today is Gelael Signature.The purpose of this study is to determine the effect of location, merchandise, and store atmosphere to the purchasing decision at Gelael Signature Mall Ciputra Semarang. This type of research is explanatory research. Sampling technique using accidental with purposive technique. The number of samples taken as many as 100 respondents, which are the consumer of Gelael Signature. In this study assisted by IBM SPSS 21.0 system. The results showed that location influences the purchasing decision by contributing 32.2%. Merchandise influences the purchasing decision by contributing 15.5%. Store Atmosphere influences the purchasing decision by contributing 34.7%. Meanwhile, simultaneously location, merchandise, and store atmosphere influence to purchasing decision by donating 44.6% while the rest influenced by others. Based on the calculation of Test F shows that there is a significant influence between location, merchandise, and store atmosphere to the purchasing decision. This means the better location, merchandise, and store atmosphere, the higher the purchasing decision at Gelael Signature Mall Ciputra Semarang. Based on the results of the study, the researcher suggests that Gelael try to coordinate with the Mall to provide a spacious and secure parking lot, to providing stock of the goods and increasing the store atmosphere.
PENGARUH MARKETING COMMUNICATION, KUALITAS PRODUK, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR HARIAN SUARA MERDEKA ( Studi pada PT. Suara Merdeka Press Semarang ) Ghaisani, Meiditha Afidanti; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In the current era of globalization, demanding society to always follow the actual information and news. Newspaper is one type of mass media, which is able to present a lot of information and news updates. One of the newspaper printing companies in Central Java, is PT. Suara Merdeka Press. Even though the sales target of Suara Merdeka daily sales tends to be stable, the facts are still not reaching 100% target although the sales target is relatively realistic from year to year. This study aims to determine the effect of Miteting Communication, Product Quality and Brand Image on the Decision of Purchasing Suara Merdeka newspaper. This type of research is explanatory research, in which data collection techniques are used, namely questionnaires. The sample selected amounted to 100 people with accidental sampling and purposive sampling. The respondents are consumers who purchase a newspaper product Suara Merdeka. Data analysis used were validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS version 22.Based on the results of the study note that Marketing Communication variables contribute influence on Purchase Decision by 40.8%. Product Quality Variables contribute influence to the Purchase Decision of 40.2%. Variable Brand Image contributes influence to the Purchase Decision of 36.2%. While simultaneously Product Quality, Service Quality, and Brand Image contributed to the influence of the Purchasing Decision of 52.8%. That is, the better Maketing Communication, Product Quality, and Brand Image, the higher the decision to Purchase Suara Merdeka newspaper products.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TEHADAP KEPUTUSAN PEMBELIAN PRODUK NISSIN BISKUIT (STUDI KASUS PADA NISSIN CAFE EMPORIUM Setiawan, Pulung; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The food and beverage industry as part of the FMCG industry (Fast Moved Consumable Goods) is one of the industries that experienced significant growth from year to year. shows that the growth trend of the domestic food and beverage industry is quite good One of the many industries included in the food and beverage industry is the biscuit industry. The strategies that can be taken are product quality, price and brand image so that it can encourage the increase of Nissin Biscuit purchasing decisions.  The purpose of this study was to determine the effect of product quality, price and brand image on purchasing decisions of Nissin Biscuit product case studies at Nissin Cafe Emporium. The type of research used is explanatory research. The sampling technique uses a non-probability sampling method, the respondents used in this study were consumers of Nissin Cafe Emporium. Respondents in this study amounted to 100 respondents. Processing data using questionnaires with a linkert scale. Validity test, reliability test, cross tabulation, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance test (t test and F test). by using SPSS program assistance.  The results showed that all variables in this study had a positive and significant influence on the dependent variable. This is indicated by the results of the multiple correlation coefficient test of 0.809. Significantly, the product quality, price and brand image variables have a positive effect, indicated by the calculated F value greater than F table which is equal to 60.799> 2.70. The advice that can be given is that Nissin Biscuit should be able to continue to provide better quality or quality in the future, increasing the attractiveness of consumers in consuming and enhancing the impression that Nissin Biscuit is worth buying
PENGARUH BRAND IMAGE, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PENGGUNAAN JASA (Studi Kasus (Penumpang KA Kaligung PT KAI DAOP IV Semarang) Utomo, Prabowo Budi; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The purpose of this study is to determine the effect of brand image, promotion and service quality to the usage seriveice decicion . This type of research is explanatory research. Sampling technique using sampling purposive. The number of samples taken as many as 100 respondents, which are the passanger of KA Kaligung. In this study assisted by IBM SPSS 16.0 system. The results showed that brand Image influence the usage service decicion by contributing 49,7% while the rest is influenced by factors other than bran Image. Promotion influences the usage service decicion by contributing 48,4% while the rest is influenced by factors other than promotion. Service quality influences the usage service decicion by contributing 51,8% while the rest is influenced by factors other than service quality. Meanwhile, simultaneously brand Image,promotion and service quality influence to the usage service decicion by donating 74% while the rest influenced by factors other than brand Image, promotion and service quality. Based on the calculation of Test F shows that there is a significant influence between brand image, promotion and service quality to the usage service decicion. This means the higher the brand image, promotion and service quality, the higher the usage service decicion of passanger of KA Kaligung. Suggestions in this research is to increase the brand image, promotion and service quality of KA Kaligung, so it can improve the the usage service decicion.
PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan Divisi Finishing CV Laksana Ungaran) Evayanti, Shela; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

CV Laksana is a company engaged in the bus-making car body industry, located in Ungaran. The competition of the car body industry in Indonesia has begun to increase, so we need human resources who have high quality work. The performance evaluation of CVLaksana employees includes competence, work performance, cooperation, communication, loyalty, and initiative. This study aims to determine the effect of organizational culture and compensation on employee performance (Study of Employees in the finishing division of CV Laksana Ungaran). This type of research is explanatory research. The sampling technique uses systematic random sampling technique. The number of samples taken was 75 respondents, who were finishing division employees. Research used to determine the effect of organizational culture and compensation on employee performance using statistics with the help of the IBM SPSS version 21.0 system The results showed that organizational culture affected employee performance by contributing 21%, compensation affected employee performance by contributing 18.9%, and simultaneously organizational culture and compensation affected employee performance contributing 28.7%. While the rest is influenced by factors other than organizational culture and compensation. Based on the calculation of the F Test shows that there is a significant influence between organizational culture and compensation on employee performance. Suggestions for improving employee performance in this study are the need to check the employee's work related to employee accuracy and orientation towards work results. Policy making should management consider the policy to be taken in order to have a positive impact on employees. The company need to socialization about the culture in CV Laksana namely 5R and Sat Dharma Laksana so that employees can be obeyed and implemented. In providing compensation, the company should consider based on input from several employees regarding the amount of salary, incentives, and benefits so that the range of salary, incentives, and benefits obtained as expected by the employee is obtained.
PENGARUH BUDAYA ORGANISASI, KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PT. PLN (Persero) AREA SEMARANG Herlista, Adinda; Waloejo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed  to determine the effect of variable organizational culture, organizational communication and motivation on employees performance at PT. PLN (Persero) Semarang area. The population of this study were all employees of PT. PLN (Persero) Semarang area  96 people total by spreading using census or sampling method saturated. Measurement scale using Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 16.0. From the analysis of the data is known that organizational culture variables affect employee performance at 31.3 percent. Organizational communication variables affect the performance of employees at 23.5 percent. Motivational variables affect the performance of employees at 45.2 percent. Taken together organizational culture, organizational communication and motivation affects the performance of employees at 52.6 percent. This means better or higher organizational culture, organizational communication, and motivation of employees it is expected that the better performance and higher as well.Based on these research  result, the management of PT. PLN (Persero) Semarang area needs to consider the conditions of the organizational culture that have been implemented of the company. Organizational communication level also should be maintained properly so that employees can be more effective at work. Companies also need  to increase the motivation of its employees. So employees can be more motivated in their works to improve its performance. With the increasing of the performance the company's goals of the PT. PLN (Persero) Semarang area can be reached.
PENGARUH BRAND IMAGE DAN CUSTOMER VALUE TERHADAP REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION Pramesti, Adia Beta; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Phenomena of consuming restaurants product alongside the nowadays trend to just having time with family or friends in restaurants as well as the resident’s habit in prefer having things quickly, easily and practically. As one of restaurant in Semarang, Waroeng SS serves Indonesian food as its main dish demands the customer to have the urge to repurchase as it outcome. The aims of this study is to measure the effects of brand image and customer value to repurchase intention through customer satisfaction. The type of this research is explanatory research. Sampling techniques using purposive and accidental sampling. Population of this research is consumers of Waroeng SS Tembalang I. The data was analyzed using SPSS 21.0 for Windows.
Co-Authors Adinda Herlista Evayanti, Shela Ghaisani, Meiditha Afidanti Lumban Gaol, Maria Yesicca Pramesti, Adia Beta Reni Shinta Dewi Setiawan, Pulung Tamaulina Br Sembiring