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All Journal JFMR (Journal of Fisheries and Marine Research) Marine Kreatif
Mega Yuniartik
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Engineering Environmental Science

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POTENSI PANTAI CEMARA, KABUPATEN BANYUWANGI, JAWA TIMUR SEBAGAI KAWASAN EKOWISATA Agustina Tri Kusuma Dewi; Mega Yuniartik
JFMR (Journal of Fisheries and Marine Research) Vol 3, No 3 (2019): JFMR VOL 3 No. 3
Publisher : JFMR (Journal of Fisheries and Marine Research)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2019.003.03.10

Abstract

The purpose of this research is to study Cemara Beach, Banyuwangi Regency, East Java in developing responsible and sustainable Ecotourism Areas. The approach used in this study is an analytical descriptive approach with a survey method with sampling on April 7, 2019. From the results of the study, it was found that there are several types of mangrove in Cemara Beach, namely Deruju / Jeruju (Acanthus ilicifolius L), Kambingan (Derris trifoliate), Rhizophora mucronate, and Keranji/ Dadap Laut (Clerodendruminerme) and there are two species of seven species that have protected status, namely Green Turtle (Chelonia mydas) and Lekang Turtle (Lepidochelysolivacea). The minimum NDVI value is -0.53 and the maximum is 0.95 found in the study location. The value of physical and chemical parameters at Cemara Beach also has a good indicator in accordance with the quality standard. The average temperature are 28.8 oC, pH are 5.1, dissolved oxygen are 5.5 mg/ L, and ammonia are 0.07 mg/ L. These parameters are expected to be able to support and provide good indicators in developing the ecotourism sector that trails between turtle conservation areas, mangroves, and tourism.  
Pemberdayaan Perempuan Pesisir di Desa Wringinputih Melalui Pelatihan Pemasaran Digital Produk Olahan Mangrove Prima Roza; Miga Magenika Julian; Esa Fajar Hidayat; Mega Yuniartik; Nur Fadilah Muktiningsih; Ayomi Raihan Rais Arsidi
Marine Kreatif Vol 9, No 2 (2025): Marine Kreatif
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/mk.v9i2.14877

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas perempuan pesisir di Desa Wringinputih dalam memasarkan produk olahan mangrove secara digital. Sasaran utama kegiatan pengabdian masyarakat ini adalah partisipasi aktif kelompok perempuan pesisir yang rentan secara ekonomi dan sosial. Melalui pendekatan partisipatif dan analisis SWOT, kegiatan mencakup pelatihan digital marketing, rebranding produk, serta pendampingan penyusunan Business Model Canvas. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan peserta terkait pengemasan, promosi melalui media sosial, dan pemanfaatan marketplace. Strategi pemasaran digital yang diterapkan berhasil memperkuat citra produk sebagai oleh-oleh khas daerah yang ramah lingkungan. Kegiatan ini berkontribusi pada pemberdayaan ekonomi masyarakat lokal sekaligus mendukung konservasi ekosistem mangrove.
Co-Authors Ayomi Raihan Rais Arsidi Dewi, Agustina Tri Kusuma Esa Fajar Hidayat Miga Magenika Julian Nur Fadilah Muktiningsih Prima Roza