Dewa Ayu Diah Angendari
Universitas Gadjah Mada Jl. Socio Yustisia, Bulaksumur, Yogyakarta 55281 - Indonesia

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Menelaah Pesan Pemerintah Terkait Krisis Covid-19 di Media Sosial Dewa Ayu Diah Angendari
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.327

Abstract

As the Covid-19 health crisis spreads, the level of uncertainty in the community is getting higher. The government has a responsibility to reduce uncertainty by providing the right message to the affected public. In Indonesia, the Ministry of Health (Kemenkes) and the Covid-19 task force (Task Force Covid-19) became two agencies that actively provide information related to Covid-19. This research aims to descriptively explain the message conveyed by both agencies related to Covid-19 through content analysis. The study results found that both the Ministry of Health and the Covid-19 Task Force emphasized messages related to the efforts made by the government to deal with the spread of Covid-19, the development of case numbers, and the recommendation of the adoption of health protocols. However, the two agencies did not give enough portions to the message explaining the current crisis and sympathy to the public. Explanations of the situation can encourage the public to adopt government advice, while expressions of sympathy are needed in crises to provide a sense of security amid uncertainty.
A Picture Speaks a Thousand Words: Crisis Communication and Image Making of Indonesian Public Leaders on Instagram Dewa Ayu Diah Angendari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.594

Abstract

During crisis, such as Covid-19 pandemic, public leaders are expected to be able to provide information that explains the situation at hand to  the affected public while at the same time giving psychologically comforting messages. Nevertheless, a crisis can also be seen as a political event. Political actors use crisis as a momentum to change policies, gain support, and strengthen their positiveimage by showing off their capabilities in handling crisis. The absence of media gatekeeper in digital realms provides wider opportunities  for political actors to set their agenda. Previous research found that Instagram is an effective medium to disseminate health-related messages and provides a platform for political actors to engage with their followers. Hence, this study seeks to understand how public leaders communicate crisis on Instagram. This research uses content analysis method by taking data from the Instagram of four prominent public leaders in Indonesia during the period from February 29 to May 29 2020. Findings show that all the four public leaders are actively uploading social media content during the beginning of the pandemic, focusing on showcasing their efforts to fight the virus, demonstrating leadership, proximity, and intimacy towards their  followers. This study contributes to the study of crisis communication by providing understanding  about  the use of crisis as an image-making momentum in social media by public leaders.