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Journal : BUANA SAINS

ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN AGROWISATA (STUDI KASUS DI STUDY WISATA BUKIT FLORA, DESA GUNUNG PETUNG, NONGKOJAJAR, KECAMATAN TUTUR, KABUPATEN PASURUAN) Ahmad Yusuf Kholil; Farah Mutiara
BUANA SAINS Vol 18, No 1 (2018)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.677 KB) | DOI: 10.33366/bs.v18i1.941

Abstract

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.
STRATEGI BAURAN PEMASARAN DESA WISATA KAMPUNG EKOLOGI TEMAS DI KOTA BATU Ninin Khoirunnisa; A. Yusuf Kholil
BUANA SAINS Vol 18, No 2 (2018)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.23 KB) | DOI: 10.33366/bs.v18i2.1189

Abstract

Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Sampling consists of: Tourism Marketing Department at the Tourism Office, Head of Community Empowerment and Development of Temas Village, General Chair of Kampung Ekologi Batu (KEB), Chair of KEB Development, and Chair of Rw 06. Accidental Sampling taken by 30 visitors. The analysis used in this study used SWOT Analysis, IFE Matrix and EFE Matrix to produce IE Matrix strategies. The results of this study indicate that the Kampung Ekologi Batu (KEB) has used 7 P Marketing Mix (Product, price, place, promotion, People, Process and Physical Evidence) on the Internal KEB. The results of the IE Matrix obtained based on the weight and rating obtained from IFE and EFE indicate the position of the IE KEB Matrix in the Growing and Building area, which means that the business KEB is developing and has excellent potential to be able to increase tourism, and Analysis Results The most effective SWOT in the research is on the S-O strategy, namely: Improving service quality, package quality or products offered and maintaining the beauty and cleanliness of the Ecology Village and the beautiful environment.
EFISIENSI PRODUKSI USAHATANI CABAI MERAH (Capsicum annuum L.) (STUDI KASUS: DI DESA SUMBEREJO, KECAMATAN BATU) Ludovikus Ronaldus Unta; Agnes Quartina Pudjiastuti; A. Yusuf Kholil
BUANA SAINS Vol 20, No 2 (2020)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v20i2.2241

Abstract

The development of horticultural commodities is quite beneficial because it is supported by the potential of natural resources, human resources, availability of technology, and market absorption, one of which is red chili. This study aims to analyze the factors that influence the production of red chili farming in the Sumberejo village and the efficiency of the use of production factors (land area, seeds, manure, TSP, NPK, urea, labor, and pesticides). The data analysis method used is the Cobb-Douglas production function using multiple regression analysis, validity and reliability tests, classical assumption tests, model suitability (goodness of fit model), and efficiency analysis. The results showed that the simultaneous use of production factors of land area, seeds, manure, TSP, NPK, urea, labor, and pesticides had a significant effect on the production of red chili. Partially, the land area and seed production factors have a significant effect on the production of red chilies, while manure, TSP, NPK, urea, labor, and pesticides have no significant effect on the production of red chili. The results of the efficiency analysis show that the production factors of land area, seeds, manure, urea fertilizer, and labor are technically efficient because they are located in a rational area and technically, TSP, NPK, and pesticides are not efficient. In terms of price efficiency, the use of production factors is not efficient for land area, seeds, TSP fertilizers, NPK fertilizers, and pesticides have not reached economic efficiency. Other production factors such as manure, urea fertilizer, and labor are not economically efficient, so the use of inputs must be added to obtain maximum production.