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All Journal The Management Journal of Binaniaga
Yustiana Wardhani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Instagram Promotion and Whatsapp Online Consultation on the Decision to do Outpatient Treatment at Dr. Yati Zarnudji Main Inpatient Clinic Siti Marini; Sumardjono Sumardjono; Dimas Ari Darmantyo; Yustiana Wardhani
The Management Journal of Binaniaga Vol 7, No 1 (2022): June 2022
Publisher : Universitas Binaniaga Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v7i1.506

Abstract

This research purposes to determine the effect of promotion through Instagram social media and WhatsApp online consultation services in influencing the patient's decision to do outpatient treatment at Dr. Yati Zarnudji Main Inpatient Clinic . This research uses a quantitative method. The sample in this research was 145 outpatient Dr. Yati Zarnudji Main Inpatient Clinic determined by purposive sampling method. The research instrument used a closed questionnaire and analyzed using multiple regression analysis. The results of this research indicate that the promotion of Instagram and WhatsApp online consultation services partially and simultaneously have an influence on the decision to do outpatient (service purchase decisions). This research has contributed to the management of Dr. Yati Zarnudji Main Inpatient Clinic related to promotional strategies and policies through Instagram and the ongoing online whatsapp consultation service.
Co-Authors Darmantyo, Dimas Ari Siti Marini Sumardjono Sumardjono