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All Journal The Management Journal of Binaniaga Journal of Social Work and Empowerment Jurnal Pengabdian Masyarakat
Ibnu Muttaqin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Purchasing Decisions Through the 4C ​​Marketing Mix (To Customers of The Gade Coffee & Gold Bogor) Ibnu Muttaqin; Hirayanti Hutabarat
The Management Journal of Binaniaga Vol 7, No 1 (2022): June 2022
Publisher : Universitas Binaniaga Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v7i1.505

Abstract

This research purposes to determine the effect of the 4C marketing mix on the purchasing decisions of the customers of The Gade Coffee & Gold Bogor. This research uses a quantitative approach with research data collection through questionnaires. The population in this research were all customers of The Gade Coffee & Gold Bogor and the sample used was 150 respondents with accidental sampling technique. The results showed that partially customer value, cost to customer, convenience and communication had a positive and significant effect on purchasing decisions. Meanwhile, simultaneously, the 4C marketing mix has a positive and significant effect on purchasing decisions. 
Pengembangan Kualitas Bumdes : Dengan Pendekatan Model Tetrapreneur Di Desa Randusanga Wetan Fahmi Firmansyah; Dien Noviany R; Tabrani Tabrani; Teguh Budi R; Ibnu Muttaqin; Abdulloh Mubarok
Journal of Social Work and Empowerment Vol 2 No 3 (2023): Journal of Social Work and Empowerment - Mei 2023
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

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Abstract

Satuan wilayah terendah dalam lembaga ketatanegaraan Indonesia adalah desa. Setelah “UU Desa”, pembangunan desa memasuki era baru yang diharapkan dapat mendorong kemandirian sosial, ekonomi, politik dan budaya desa. Dengan kata lain, desa diberikan otonomi (kebebasan) untuk memerintah. Tujuan dari pengabdian masyarakat ini adalah untuk mendampingi, membimbing, mengawasi BUMDes dan mensosialisasikan strategi pengembangan BUMDes melalui model Tetrapreneur dan pengembangannya melibatkan perguruan tinggi dan perbankan. Bentuk kewenangan pemerintah terkait dengan kemandirian masyarakat desa adalah melalui pembentukan Badan Usaha Desa (BUMDes) yang memberdayakan masyarakat desa untuk mengelola sumber dayanya sendiri secara mandiri dan adaptif. BUMDes merupakan lembaga ekonomi kerakyatan yang memiliki peran strategis dalam meningkatkan perekonomian masyarakat pedesaan. Oleh karena itu, BUMDes perlu mengoptimalkan sumber dayanya untuk kepentingan masyarakat.
Optimalisasi Lahan Kering Untuk Budidaya Bibit Tanaman Kenaf Sebagai Bahan Baku Industri Menuju Kebangkitan Ekonomi Kreatif Desa Suradadi Kabupaten Tegal Wiyanti, Sari; Ibnu Muttaqin; Agnes Dwita Susilawati
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 2 No. 1 (2024)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v2i1.207

Abstract

Agriculture in the Suradadi area, Tegal Regency, is still traditional and a tradition passed down from generations to generations. The agricultural pattern of farming is due to the experience and teachings of his parents. For agricultural production, only food crops, secondary crops and fruit are used. They grow crops when the rainy season arrives with high rainwater discharge. The problem that occurs in Suradadi village is less than optimal management of agricultural land which has an impact on the low economic life of Suradadi village farmers. And the aim of this PKM activity is to cultivate kenaf plants in Suradadi village to revive the economic life of farmers in Suradadi village, Tegal Regency. The partner of this PKM is the Gema Ripah farmer group, Suradadi village, Tegal Regency. The problems faced are the frequent harvest failures experienced by PKM Partners, the results obtained are not commensurate with the costs incurred by farmers, and the risk of losses is greater. So that the rice fields can be optimized by planting plants that can withstand heat or rain, and can be planted in various types of soil. Optimizing dry land can be carried out for cultivating kenaf seeds as a farming business in the Suradadi village farmer group, Tegal Regency. The results achieved during the assistance and training in kenaf cultivation, up to the age of 14 days, the kenaf plants grew very well, while keeping the soil moist to avoid evaporation and the plants wilting and dying.
Co-Authors Abdulloh Mubarok Dien Noviany Rahmatika Fahmi Firmansyah Hirayanti Hutabarat Susilawati, Agnes Dwita Tabrani Tabrani Teguh Budi R Wiyanti, Sari