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Tunda Island as a Marine Tourism Destination Iman Mukroman; Ronny Yudhi Septa Priana; Asri Sulistian
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study was conducted to determine the Tunda Island as a maritime tourism destination. It was reviewed by using SWOT analysis. This study uses qualitative research methods with data collection techniques such as interviews, observation, documentation studies, and focus group discussion. Results of research conducted shows that the Island Tunda as a maritime tourist attraction has the power in the form of underwater beauty. Besides, it also has a big opportunity in terms of strategic location and not far from the center city. But Tunda Island has several weaknesses in the form of human resource and low tourism awareness, as well as waste problem. The challenges faced by Tunda Island is the preservation of underwater parks that can be threatened when many tourists who come and tourism activities.
The The Effect of Electronic Word of Mouth Communication through Instagram on the Decision of Domestic Tourists Visiting Peucang Island Ronny Yudhi Septa Priana
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

The purpose of this research is to analyze the influence of word of mouth intensity, positive valence word of mouth, and word of mouth content partially and simultaneously to the decision of domestic tourists visiting Peucang Island tourism object in Pandeglang. The population in this study were individuals who had made tourist visits at Peucang Island at Ujung Kulon National Park in Pandeglang. This research uses non probability sampling method with purposive sampling technique, and the sample used is 120 people. The result of data analysis shows that: 1) Word of mouth intensity has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang District; 2) Word of mouth positive valence through social media instragram has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang; 3) Word of mouth content through social media instagram have a positive and significant influence on the decision of domestic tourists visit Peucang Island in Pandeglan; 4) Word of mouth intensity, positive valence word of mouth and word of mouth content, meaning word of mouth intensity, positive valence word of mouth and word of mouth content through social media instagram simultaneously has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang.
Digital Mediation and Identity Negotiation in the Outer Baduy Community in the Social Media Era A.S. Haris Sumadiria; Dian Wardiana Sjuchro; Ronny Yudhi Septa Priana
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7173

Abstract

Digital transformation has reshaped the ways in which indigenous communities engage with the outside world, particularly in constructing and negotiating their cultural identities. This study explores how the Outer Baduy community in Banten employs social media as both a tool of digital mediation and a space for negotiating cultural identity in the midst of modern influences and cultural commodification. Adopting a qualitative approach through media ethnography, the research draws on in-depth interviews with four key informants: one traditional leader (jaro) and three local digital content creators, supplemented by field observations and social media content analysis. The findings reveal that younger generations strategically use social media to produce visual narratives highlighting local cultural practices, such as weaving, farming, and communal living. These digital expressions serve not only as a means of promoting cultural and economic activities but also as a medium for representing identity. At the same time, challenges emerge regarding the commodification of sacred values and the influence of algorithmic pressures, which shape both aesthetics and cultural meanings. In response, the community employs strategies of symbolic selection, guidance from traditional leaders, and digital literacy grounded in local wisdom to safeguard cultural integrity. This study underscores the importance of preserving the narrative sovereignty of indigenous communities within digital spaces and recommends fostering a communication ecosystem that remains attentive to local cultural values.