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Ronny Yudhi Septa Priana
Universitas Sultan Ageng Tirtayasa
Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Tunda Island as a Marine Tourism Destination Iman Mukroman; Ronny Yudhi Septa Priana; Asri Sulistian
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study was conducted to determine the Tunda Island as a maritime tourism destination. It was reviewed by using SWOT analysis. This study uses qualitative research methods with data collection techniques such as interviews, observation, documentation studies, and focus group discussion. Results of research conducted shows that the Island Tunda as a maritime tourist attraction has the power in the form of underwater beauty. Besides, it also has a big opportunity in terms of strategic location and not far from the center city. But Tunda Island has several weaknesses in the form of human resource and low tourism awareness, as well as waste problem. The challenges faced by Tunda Island is the preservation of underwater parks that can be threatened when many tourists who come and tourism activities.
The The Effect of Electronic Word of Mouth Communication through Instagram on the Decision of Domestic Tourists Visiting Peucang Island Ronny Yudhi Septa Priana
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.336 KB)

Abstract

The purpose of this research is to analyze the influence of word of mouth intensity, positive valence word of mouth, and word of mouth content partially and simultaneously to the decision of domestic tourists visiting Peucang Island tourism object in Pandeglang. The population in this study were individuals who had made tourist visits at Peucang Island at Ujung Kulon National Park in Pandeglang. This research uses non probability sampling method with purposive sampling technique, and the sample used is 120 people. The result of data analysis shows that: 1) Word of mouth intensity has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang District; 2) Word of mouth positive valence through social media instragram has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang; 3) Word of mouth content through social media instagram have a positive and significant influence on the decision of domestic tourists visit Peucang Island in Pandeglan; 4) Word of mouth intensity, positive valence word of mouth and word of mouth content, meaning word of mouth intensity, positive valence word of mouth and word of mouth content through social media instagram simultaneously has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang.
Co-Authors Asri Sulistian Iman Mukroman Theresia Tri Djoko Sulistiyo