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All Journal JURNAL MANAJEMEN BISNIS
Nurlina
Politeknik Pembangunan Pertanian Gowa
Economics, Econometrics & Finance

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Cost Analysis of Promotion Mix to Increase Sales Nurlina; Baharuddin Semmaila; Moh. Zulkifli Murfat
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.204

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth.
Co-Authors Anak Agung Gede Sugianthara Moh. Zulkifli Murfat