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All Journal Ekonomi dan Bisnis Jurnal Bisnis Terapan Media Bina Ilmiah Jurnal Ekonomika dan Bisnis
Adiasri Putri Purbantina
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IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021 Prasasti Ramadhina Putri Pradana; Adiasri Putri Purbantina
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4908

Abstract

SM Entertainment is the largest multinational company in the entertainment industry in South Korea, which founded in 1995 by Lee Soo Man. SM Entertainment as the first entertainment company to export K-POP music abroad, one of which is the Chinese market. SM Entertainment started to enter the Chinese market in the early 2000s by holding concerts as one of the promotions of their music. SM Entertainment is still developing and distributing the Hallyu products despite the difficulties for foreign companies to enter the Chinese market. SM Entertainment maintains their business in China with a strategy that has been adapted to the market environment there. This paper discusses SM Entertainment's marketing mix strategy through the boy group named WayV in order to maintain its business in China after the conflict of Terminal High Altitude Area Defense (THAAD). Using a qualitative research approach, this study aims to analyze SM Entertainment's marketing mix strategy implemented through WayV in 2019-2021 through three stages; segmenting, positioning, and targeting. This study explores how SM Entertainment's marketing mix strategy as the MNC's can maintain their market in China through WayV.
STRATEGI IKEA DALAM MEWUJUDKAN BISNIS BERKELANJUTAN PADA PENGGUNAAN KAPAS TAHUN 2015-2022 Afissa Hanani Oktavia; Adiasri Putri Purbantina
Ekonomi dan Bisnis Vol 10 No 2 (2023): EKONOMI DAN BISNIS
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35590/jeb.v10i2.6721

Abstract

Sustainable business practices are a form of responsibility for multinational companies in the midst of commitments to implement SDGs by countries affected by business expansion in running their production systems. In carrying out its business operations, IKEA continues to uphold business operation standards with continuous innovation. This company has adopted a sustainable business innovation model called IWAY Standard to fulfill its commitment to implementing SDGs in the industrial and agricultural sectors, especially in the use of cotton. This research uses a qualitative descriptive method and focuses on case studies to describe and analyze the implementation of the IWAY Standard in meeting the needs of IKEA cotton raw materials sourced from supplier countries. The data used in this research is secondary data using the Sustainable Business Model Innovation (SBMI) approach which is used to identify the implementation of the IWAY Standard in the use of sustainable cotton by IKEA from 2015 to 2022. The results of this research show that through the sustainable business strategy realized in IWAY Standard, the multinational company IKEA has carried out its environmental, social and economic responsibilities through three SBMI components, namely Sustainable Value Propositions Innovation, Sustainable Value Creation & Delivery, and Sustainable Value Capture Innovation which have been implemented by IKEA. These include program collaboration, solving sustainability problems, developing products and services, ratifying policies, organizing companies in a sustainable manner, building positions in tandem with stakeholders, as well as designing new sustainable income models and cost structures. Keywords: Sustainable Business; IKEA; IWAY Standard; Cotton Raw Materials; and Business Innovation.
Strategi Marketing Global Luxury Brand “Louis Vuitton” Dalam Value Creation Melalui Figure Korean Wave Cut Mauliamala; Adiasri Putri Purbantina
Jurnal Ekonomika dan Bisnis Vol. 9 No. 1 (2022): Volume 9 Nomor 1 April 2022
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

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Abstract

Korean Wave merupakan salah satu fenomena global yang saat ini sedang berkembang dan meluas di dunia. Akibat dari meluasnya globalisasi budaya tersebut hingga membuat sebuah perusahaan MNC luxury brand untuk ikut memanfaatkan figure-figureKorean Wave dalam memasarkan dan mempertahankan citra mereknya. Denganmenjadikan figure-figure Korean Wave sebagai brand ambassador, perusahaan luxury brand dapat mempercayai adanya kemudahan dalam berkomunikasi terkait produknya melalui popularitas figure Korean Wave tersebut. Riset ini menggunakan metode kualitatif deskriptif dengan memberikan gambaran fenomena yang akan diteliti serta menganalisis data-data yang ada dan menghasilkan data lisan atau kata-kata dari orang-orang dan perilaku yang diamati. Sumber data yang digunakan yaitu data sekunder. Riset ini menggabungkan konsep Strategi Marketing Global, Value Creation, Value Chain, dan Brand ambassador (visibility, credibility, attraction (similarity, physical likability, dan nonphysical likability), dan power) untuk mengidentifikasikan para figure Korean Wave yang pantas dalam kampanye produk luxury brand. Hasil dari penelitian ini adalah dengan memanfaatkan arus globalisasi Korean Wave, perusahaan luxury brandLouis Vuitton dengan mudah dapat memasarkan dan mempertahankan nilai mereknya kepada konsumen global khususnya di pasar Asia.
PROGRAM USAID SEGAR UNTUK MENDUKUNG KONSERVASI HUTAN KALIMANTAN Mewa Redo Yunia; Adiasri Putri Purbantina
Media Bina Ilmiah Vol. 18 No. 5: Desember 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i5.660

Abstract

As a tropical country, Indonesia faces challenges managing forests and protected forest areas. This research discusses the degradation and deforestation of Indonesian forests, which have decreased since 2017. Problems that often arise and potentially harm Indonesia's forest ecosystems are land acquisition operations for oil palm land, mining activities, excessive excavation, shifting agriculture systems, over-exploitation of wildlife, and some prohibited activities that can disrupt the balance of an ecosystem. The United States Agency for International Development (USAID) provides funds to support the Indonesian government in various forest conservation activities under the Sustainable Environmental Governance across Regions (SEGAR). SEGAR incentivizes forest managers, farmers, and the business community to adopt sustainable production. This study employs a descriptive qualitative research method to explain the role of foreign aid in preserving forests in developing countries. The authors interview key stakeholders to explore the program's effectiveness. The study finds that SEGAR effectively promotes forest conservation in protected areas. SEGAR also increases the capacity of local community groups to manage natural resources in the area
Co-Authors Afissa Hanani Oktavia Cut Mauliamala Mewa Redo Yunia Prasasti Ramadhina Putri Pradana