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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal EK dan BI
Selvi Ainul Inayah Dwiyanti
Universitas Islam Negeri Sunan Ampel Surabaya
Economics, Econometrics & Finance

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The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables Selvi Ainul Inayah Dwiyanti; Muchammad Saifuddin
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 8, No 1 (2022): JUNI 2022
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v8i1.4269

Abstract

This study aims to know role of purchase decision as a mediating effect between relationship marketing, food quality dan service quality on customer satisfaction, the sampling used 100 respondents. The data was analyzed using Partial Least Square (PLS) which consists of two stages, outer model and the inner model with the help of the SmartPLS program. 3.2 The results show that Relationship Marketing has significant effect on customer satisfaction. Relationship Marketing has significant effect on purchasing decisions. Service Quality has significant effect on customer satisfaction. Purchase decisions have significant effect on customer satisfaction. Relationship Marketing through Purchase Decisions has significant effect on Customer Satisfaction. With the results of this study, it is hoped that it can be used as input and evaluation material to improve food quality and service quality in the hope that Nelongso fried chicken has more value than other restaurants in the minds of consumers.
EFEKTIVITAS MEDIA TIKTOK DAN INFLUENCER MENDONGKRAK PENJUALAN LIPPIE SERUM RAECCA DIPANDEMI COVID19 Selvi Ainul Inayah Dwiyanti; Afriza Inda Fitri
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 4 No 1 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i1.210

Abstract

This research entitled The Effectiveness of the Social Media of the Tok Team and the Influencer in Boosting Sales Volume Amid the Covid Pandemic19. This research is motivated by the Covid19 pandemic which is a threat to business people in marketing their products. The purpose of this study was to determine the effectiveness level of Tik Tok social media as a place to increase the number of sales during the Covid19 pandemic. This research uses descriptive qualitative methods using literature and interviews with sources to strengthen the results of the research. The result of the research is that Tik Tok social media and Influencers have a role in increasing sales of Lippie Serum products.
Co-Authors Afriza Inda Fitri Muchammad Saifuddin