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All Journal Jurnal Ilmiah Membangun Desa dan Pertanian Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat
Haji Saediman
Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Dampak Pandemi Covid-19 Terhadap Frekuensi Konsumsi Pangan Rumah Tangga di Kota Kendari Elmiati Elmiati; Haji Saediman; Wa Ode Yusria
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 7, No 2 (2022)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v7i2.24480

Abstract

The study aimed to determine the consumption frequency of every food type, determine the frequency of eating meals on the day before and during the Covid-19 pandemic, and assess the impact of the pandemic on both the consumption frequency of each food and on the frequency of eating meals in a day. The research was conducted in Kendari Municipality, Southeast Sulawesi Province as it has the highest number of Covid-19 cases in the province. The study was undertaken from February to November 2021. The respondents were 80 people taken from household consumers who were shopping at two traditional markets. Data analysis was done using descriptive statistics based on the results of scoring for each variable, Wilcoxon Signed-Rank Test, and McNemar Test. The study results showed that the consumption frequency of rice was in the very high category, while corn, sago, and cassava were in the low category. The frequency of consumption of vegetables is very high, while milk, instant noodles, and fruit are each quite high. The frequency of consumption of fish and eggs is high, while the meat is quite high. The types of food whose consumption levels differed significantly before and during the pandemic were fish, cassava, eggs, and fruit. Meanwhile, on the frequency of eating meals in a day, the majority of respondents ate three times a day, and the frequency of eating did not show any difference before and during the pandemic.
ANALISIS PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PRODUK (STUDI PADA USAHA KULINER YANG BERMITRA DENGAN APLIKASI JASA TRANSPORTASI ONLINE DI KOTA KENDARI) Kansa Dwi Rahmadania; Haji Saediman; Samsul Alam Fyka
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 1 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i1.1

Abstract

This study aims to analyze the extent to which digital marketing is utilized and its correlation with business characteristics and actors in the culinary industry that partner with online transportation service providers in Kendari City. The study population consists of 220 culinary businesses that partner with the Grab online transportation service application in Kendari City. The sample was selected using a simple random sampling technique. The sample size of 42 was determined using the Slovin formula with an error rate of 15%. The study employed a quantitative approach, and data analysis was conducted using descriptive analysis, Chi Square test, and contingency correlation test. The study revealed that only 30 culinary businesses in Kendari City, which partnered with online transportation service applications, utilized digital marketing as a marketing medium. Among them, only 12 businesses had a high level of utilization. The Chi Square analysis results indicate a weak relationship between the level of utilization of digital marketing and turnover characteristics of business. Business characteristics and business actors were found to have a relationship with the level of utilization of digital marketing.
Co-Authors Elmiati Elmiati Kansa Dwi Rahmadania Samsul Alam Fyka Wa Ode Yusria