Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Ignatia Martha H
Universitas Pembangunan Nasional Veteran East Java
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Green Advertising And Green Product On Green Purchase Intention With Green Trust As Mediation Variable On Consumers Of Water Packaging "Ades" In Surabaya Sandy Teguh Abdillah; Ignatia Martha H
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i2.2389

Abstract

Ades is one of the products launched by Coca Cola Amatil Indonesia (CCAI) which implements Green Advertising. This study aimed to determine the influence of Green Advertising and Green Product towards Green Purchase Intention with Green Trust as mediation variable on consumers of water packaging Ades in Surabaya. This research use explanatory research with a quantitative approach, and instrument of this research is using questionnaire. The sample used is 130 respondents who are minimum 17 years old, domiciled in Rungkut District Surabaya, and are consumers of water packaging by ades brand.instrument validity test using Product Momment Pearson, and the realibility test using Alpha Cronbach. Partial Least Square analysis is used to test the hypothesis of this research. The results show that (1) Green Advertising do not have a strong influence to Green Trust on ADES consumers, (2) Green Products have a strong influence to Green Trust on ADES consumers, (3) Green Advertising do not have a strong influence to Green Purchase Intention on ADES consumers, (4) Green Products do not have a strong influence to Green Purchase Intention on ADES consumers, and (5) Green Trust have a strong influence to Green Purchase Intention on ADES consumers.
Co-Authors Sandy Teguh Abdillah