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All Journal Maker: Jurnal Manajemen Conference on Community Engagement Project (Concept)
Yuliana Lenda Mea
Universitas Internasional Batam
Arts Decision Sciences, Operations Research & Management Education Other

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Pengaruh Kepemimpinan Etik dan Budaya Organisasi dengan Komitmen sebagai Variabel Mediasi terhadap Kinerja Organisasi Evi Silvana Muchsinati; Yuliana Lenda Mea
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8, No 1 (2022): Volume 8 Nomor 1 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i1.439

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh etika kepemimpinan, budaya organisasi, komitmen terhadap kinerja organisasi. Hal ini juga meneliti efek mediasi komitmen dalam hubungan antara kepemimpinan etik dan kinerja organisasi, dan antara budaya organisasi dan kinerja organisasi. Penelitian menggunakan data primer dengan menyebarkan angket. Metode penelitian adalah metode kuantitatif dan teknik analisis data yang digunakan adalah SEM dengan menggunakan program SmartPLS 3.0. Sampel penelitian sebanyak 100 responden dan penelitian dilakukan di industri perkapalan, Tanjung Uncang, Kota Batam. Hasil penelitian menunjukkan bahwa kepemimpinan etik, budaya organisasi, dan komitmen terbukti berpengaruh signifikan positif terhadap kinerja organisasi. Selain itu, terbukti signifikan positif antara budaya organisasi terhadap komitmen dan pengaruh budaya organisasi terhadap kinerja organisasi melalui komitmen sebagai variabel mediasi. Namun, pengaruh antara kepemimpinan etik terhadap komitmen dan pengaruh pada variabel kepemimpinan etik terhadap kinerja organisasi melalui komitmen sebagai variabel mediasi, terbukti tidak signifikan.
DEVELOPMENT OF DIGITAL-BASED MARKETING STRATEGIES AND IMPLEMENTATION OF MSME LELE HUTAURUK E-MARKET PLACE WEBSITE Evi Silvana Muchsinati; Yuliana Lenda Mea; Jose Manuel Budiman
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic and a lack of knowledge regards to marketing strategies can hinder business growth. Therefore, it is necessary to create a marketing strategy by utilizing technological advances in developing a business to reach wider consumers and increase sales. The method used in Community Service (PkM) activity was starting from the preparation stage, that is surveying the field to conduct observations and interviews. Community Service (PkM) activity was conducted at the Catfish MSME, Lele Hutauruk (LeHu) with aims to assist in creating digital-based marketing strategies by promoting businesses using advertisements. Advertisement in the form of images through WhatsApp and online sales with a website-based delivery order system. The results of the Community Service (PkM) activities at Lele Hutauruk (LeHu) are E-marketplace website as an online store that sells Catfish, advertisement using images for promotion through social media, and material modules on marketing strategies. The implementation of the output has succeeded in increasing sales by 5%.
Co-Authors Evi Silvana Muchsinati Jose Manuel Budiman