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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Pemantik
Andika Wulan Febriani
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Innovation and creativity in entrepreneurship: a bibliometric analysis Anis Sya'bania; Andika Wulan Febriani; Bambang Supeno; Sudarmiatin Sudarmiatin
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 7, No 2 (2022): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpensi.v7i2.1099

Abstract

This literature study focuses on the impact of innovation and creativity on entrepreneurship. The method used is bibliometric literature study analysis which is analyzed by VOSviewer software. The VOSviewer analysis technique was used to analyze the articles that had been compiled through the Scholar database which were taken as a reference for researchers. The findings of this article were referenced from 2017 to 2021 with a total of 26 articles from 50 articles found for analysis. Next, the researcher clarified and visualized using VOSviewer software to analyze co-authorship, co-occurrence, and citation. This study provides a reliable reference for further research on the topic, allowing for more in-depth research on topics such as innovation and creativity in business. Innovation and creativity are essential to the success of any business. Innovators and creative thinkers can generate new ideas and identify new business opportunities. Every man or woman can be creative and innovative for all ages. The ability to create new and different things by carrying out innovative and creative processes is a key factor in achieving different values.
PERMUDAH LAYANAN DAN PERLUASAN PASAR MELALUI PEMANFAATAN TEKNOLOGI DIGITAL PADA UMKM UHAT KLB MALANG Haya Nur Safa'atin; Andika Wulan Febriani; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (777.466 KB) | DOI: 10.56587/pemantik.v1i2.44

Abstract

The purpose of helping UMKM UHAT KLB is to expand market share, facilitate online transactions, change the mindset of UMKM UHAT KLB, related to the use of digital technology. The purpose of the assistance to the UMKM Uhat KLB is because many consumers buy tofu through the wheat KLB website, so we provide deeper assistance to take advantage of digital technology. This study uses the active participation method of mentoring, namely discussion, mentoring, training, and monitoring. So, the results of the research are the application of digital technology, for example, making a brand logo by utilizing technology, where the brand logo is used as a characteristic of what KLB and as a differentiator for other tofu competitors. The second is Instagram social media, which can expand the market share of UMKM Uhat KLB. In addition, the use of omnichannel and Go Mart also makes it easier to order what KLB products. Next, that is changing the mindset of the owners and employees of what KLB that the distribution of tofu is not only through traditional markets in Malang. However, by utilizing digital technology, UMKM Uhat KLB can market its products digitally
Co-Authors Agus Hermawan Anis Sya'bania BAMBANG SUPENO Haya Nur Safa'atin Sudarmiatin