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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Eko Armada Riyanto
Sekolah Tinggi Filsafat Teologi Widya Sasana
Economics, Econometrics & Finance

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MSMEs IN INDONESIA DURING THE COVID-19 PANDEMIC REVIEW BASED ON DARWIN'S THEORY Didik Joko Pitoyo; Eko Armada Riyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4240

Abstract

Indonesia is one of the countries experiencing the COVID-19 pandemic. The impact caused by the COVID-19 pandemic was felt for MSMEs, which previously in 2018 were a business group that experienced a significant increase. Changes in consumer behavior due to the pandemic and the ability of MSMEs to follow developments are one of the reasons that caused MSMEs to slump during the COVID-19 pandemic. Very drastic changes are closely related to Darwin's theory which explains the existence of evolution and demands the ability to adapt in self-defense. Changes in business models lead MSMEs to adapt into digital-based businesses to be able to maintain business continuity in the midst of the COVID-19 pandemic.
Co-Authors Didik Joko Pitoyo