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All Journal Jurnal Ilmu Dakwah Journal of Tourism and Creativity
Nanang Haroni
Program Studi Ilmu Komunikasi FISIP Universitas Al Azhar Indonesia
Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Tourism and Creativity

 1 
Strategic Planning Promosi Pariwisata Museum DPR di Era Digital Zakaria Lantang Sukirno; Nanang Haroni
Journal of Tourism and Creativity Vol 6 No 2 (2022): Sport Tourism and Event
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i2.30685

Abstract

Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic planning, SOSTAC (Situation analysis, Objective, Strategy, Tactics, Actions, Control), tourism marketing, and digital marketing. For the methodology, this research uses interpretive paradigm, political significant sampling with the Head of Museum Association as the informant, and domain analysis as the data analysis technique. The result describes that the strategic planning and SOSTAC applied have not been ideal because of the problem that has been experienced by the DPR Museum.
Jurnalisme Online Sebagai Komunikasi Pariwisata Nanang Haroni; Zakaria L. Sukirno
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13841

Abstract

Abstract An activity of collecting, preparing, writing, editing, and delivering or widespreading news to the public through certain media channels is considered as journalistic. Since the innovation of public internet, journalism met a new challenge. Racing along the dynamic speed, some journalism principles as verification has been entering a redefinition phase. The other challenge is the rise of specified content that places journalism to the smaller sphere – but more in depth – such as literature, role, entertainment, fashion, and tourist journalism.. As an industry, tourist attraction wouldn’t be popular in the eyes of public and target tourist if it’s not socialized and promoted effectively and extensively. As well as using marketing communication strategy and practices, tourist destination can be communicated by news. How does a good news writing technique for tourist journalism apply? This article proposes a tourist journalism writing model that is able to produce and interesting writing outcome. This tourist journalism model is trying to develop 5W 1 H pattern (what, who, when, where, why, and how) by modifying the content pattern that has been tailored with the purpose of tourism socialization. Keywords: journalism, online, tourism, 5W 1H.
Co-Authors Abdul Hamid Gusmia Arianti Weaham, Muhammadroflee Zakaria L. Sukirno Zakaria Lantang Sukirno