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Strategic Planning Promosi Pariwisata Museum DPR di Era Digital Zakaria Lantang Sukirno; Nanang Haroni
Journal of Tourism and Creativity Vol 6 No 2 (2022): Sport Tourism and Event
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i2.30685

Abstract

Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic planning, SOSTAC (Situation analysis, Objective, Strategy, Tactics, Actions, Control), tourism marketing, and digital marketing. For the methodology, this research uses interpretive paradigm, political significant sampling with the Head of Museum Association as the informant, and domain analysis as the data analysis technique. The result describes that the strategic planning and SOSTAC applied have not been ideal because of the problem that has been experienced by the DPR Museum.
Jurnalisme Online Sebagai Komunikasi Pariwisata Nanang Haroni; Zakaria L. Sukirno
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13841

Abstract

Abstract An activity of collecting, preparing, writing, editing, and delivering or widespreading news to the public through certain media channels is considered as journalistic. Since the innovation of public internet, journalism met a new challenge. Racing along the dynamic speed, some journalism principles as verification has been entering a redefinition phase. The other challenge is the rise of specified content that places journalism to the smaller sphere – but more in depth – such as literature, role, entertainment, fashion, and tourist journalism.. As an industry, tourist attraction wouldn’t be popular in the eyes of public and target tourist if it’s not socialized and promoted effectively and extensively. As well as using marketing communication strategy and practices, tourist destination can be communicated by news. How does a good news writing technique for tourist journalism apply? This article proposes a tourist journalism writing model that is able to produce and interesting writing outcome. This tourist journalism model is trying to develop 5W 1 H pattern (what, who, when, where, why, and how) by modifying the content pattern that has been tailored with the purpose of tourism socialization. Keywords: journalism, online, tourism, 5W 1H.
Reification of religious figures in azab genre religious sinetron: An interpretative phenomenological analysis Haroni, Nanang; Arianti, Gusmia; Weaham, Muhammadroflee; Hamid, Abdul
Jurnal Ilmu Dakwah Vol. 44 No. 2 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v44.2.23506

Abstract

Purpose - To examine the phenomenon of reification in the presence of religious figures in Indonesian "azab" genre religious television series through the lens of Axel Honneth's theory of recognition. Method - This study employs an interpretative phenomenological analysis (IPA) and collects data through in-depth interviews with six informants (religious figures/actors, TV producers, directors, scriptwriters) involved in the production of "azab" genre religious television series. Results - This study indicates that individuals involved in the production of "azab" genre television series tend to neglect the antecedents of recognition—as per Honneth's concept of reification—such as the formation of identity and the role of media as a platform for da'wah. This neglect of recognition is influenced by interpersonal dynamics among workers and the market-driven pressures of the production environment. Implications -  This article offers a deeper understanding of the reality of the commodification of religion (Islam) and the perspectives of audiences who consume religious television, which is often positioned as a means of da'wah. Originality/Value - Theoretically, this article offers a new perspective on the dynamics and representation of religion (Islam) in the media. Through this, it is possible to develop academic critical strategies towards media and stakeholders who have a responsibility to improve religious broadcasting on television. *** Tujuan - Mengkaji fenomena reifikasi dalam kehadiran tokoh agama pada sinetron religi genre "azab" di Indonesia melalui lensa teori pengakuan Axel Honneth. Metode – Penelitian menggunakan metode Analisis Fenomenologi Interpretatif dan pengumpulan data melalui wawancara mendalam dengan enam informan (tokoh agama/pemain, produser TV, sutradara, penulis skenario) yang terlibat dalam produksi sinetron religi genre "azab." Hasil – Penelitian ini menunjukkan bahwa individu yang terlibat dalam produksi serial televisi bergenre "azab" cenderung melupakan pengakuan anteseden—seturut konsep reifikasi Axel Honneth-- terkait makna dan identitas diri,  juga tentang aspek lain seperti  media sebagai platform dakwah, serta peran tokoh agama di dalamnya. Kondisi melupakan pengakuan ini dipengaruhi dinamika interpersonal di antara pekerja dan tekanan lingkungan produksi yang digerakkan pasar. Implikasi – Artikel ini menyuguhkan kedalaman realitas pemaknaan isu-isu agama (Islam) dari perspektif pelaku industri sinetron religi yang secara umum diklaim sebagai sarana dakwah untuk melengkapi perspektif yang relatif populer dalam kajian media dan agama seperti komodifikasi. Orisinalitas/ Nilai – Artikel ini menampilkan cara pandang baru dalam melihat dinamika hubungan sekaligus representasi agama (Islam) di media. Melalui ini, dimungkinkan pengembangan strategi kritik akademik terhadap media dan stakeholder yang memiliki kaitan tanggungjawab dengan pentingnya memperbaiki siaran agama di televisi.