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The THE INFLUENCE OF PERCEPTION OF OIL PALM FARMING PROFESSION AND INCOME ON THE INTEREST OF GENERATION Z IN BECOMING FARMERS IN TANJUNG JATI VILLAGE, BINJAI DISTRICT, LANGKAT REGENCY: The Influence of Perception of the Oil Palm Farming Profession and Income on the Interest of Generation Z in Becoming Farmers in Tanjung Jati Village, Binjai District, Langkat Regency Cintia Dwi Anindita; Febriana Roosmawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 6 (2026): MAY
Publisher : RADJA PUBLIKA

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Abstract

The farmer regeneration crisis is a serious issue for the sustainability of Indonesia's agricultural sector. Data from the 2023 Agricultural Census by the Central Statistics Agency (BPS) shows that Generation Z only accounts for 2.14% of the nation's total farmers, significantly lagging behind Generation X (42.39%) and Baby Boomers (27.61%). This study aims to analyze partially and simultaneously the influence of perceptions of the farmer's profession and oil palm farming income on Generation Z's interest in becoming farmers in Tanjung Jati Village. This study uses a quantitative method with multiple linear regression analysis. The research sample consisted of 93 Generation Z individuals aged 17-29 years who reside in Tanjung Jati Village. Data were collected through a questionnaire with a Likert scale of 1-5. The results of the study indicate that the perception of the farmer profession has a positive and significant effect on Generation Z's interest in becoming a farmer with a t value = 3.286 and Sig. = 0.001, then the income from oil palm farming has a positive and significant effect on Generation Z's interest in becoming a farmer with a t value = 2.605 and Sig. = 0.011. Then the perception of the profession and income from oil palm farming simultaneously have a significant effect on Generation Z's interest in becoming a farmer with a value of F = 28.745 and Sig. = 0.000. The R² value of 0.390 indicates that the two variables explain 39.0% of the variation in Generation Z's interest while the remaining 61.0% is influenced by other factors outside the study.
BUSINESS FEASIBILITY ANALYSIS OF USING PALM OIL FLOUR AS A SUBSTITUTE INGREDIENT IN MAKING COOKIES Silviani; Febriana Roosmawati; Tifany Zia Aznur; Adi Widjajanto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the feasibility of palm oil flour Cookies business as a local food product based on plantation resources. The study uses a quantitative descriptive method with a business feasibility analysis approach. Primary data were obtained through production trials, recording production costs, selling prices, and production capacity, while secondary data were obtained from various relevant literature. The analysis was carried out on market aspects using the Segmenting, Targeting, Positioning (STP) and market size (TAM, SAM, SOM) approaches, and financial aspects through investment calculations, production costs, cost of goods manufactured (COGS), revenue, profit, R/C Ratio, Break Even Point (BEP), Payback Period, Net Present Value (NPV), Internal Rate of Return (IRR), Benefit Cost Ratio (B/C Ratio), and sensitivity analysis. The results of the study indicate that the palm oil flour Cookies business is feasible to be developed. At a production capacity of 350 packages per month with a selling price of Rp17,000 per package, the business earns revenue of Rp5,950,000, production costs of Rp3,701,375, and a net profit of Rp2,248,625 per month. The R/C Ratio value is 1.61, BEP 217.73 packages, Payback Period 0.47 months, NPV Rp101,241,695, IRR 2,577.23%, and B/C Ratio 1.60. Sensitivity analysis shows that the business remains feasible in scenarios of changes in selling prices, production costs, and sales, so it has the potential to be developed as a local food business on a household or MSME scale.