Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Agus Eko Sujianto
UIN Tulungagung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH RELATIONSHIP MARKETING, KEUNGGULAN BERSAING DAN IMPLEMENTASI ISTISHNA’ TERHADAP LOYALITAS KONSUMEN ANUGERAH BETON Rina Indah Maysaroh; Agus Eko Sujianto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4904

Abstract

This research aimed to validate the effect of relationship marketing, competitive advantage, and the implementation of istishna’s contracts on consumer loyalty. The approach in this research used quantitative and data collection methods by distributing questionnaires and supporting data collected through documentation techniques. Respondents from this study were 50 business consumers of Anugerah Beton. This research was an analytical technique using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F-test, T-test, and the coefficient of determination. The results of this research indicated that the test material data can be said to be valid and can be proven by testing the validity. The conclusion from the calculation of the data was that there was a significant positive between the relationship marketing variable (x1) and competitive advantage (x2) on the consumer loyalty variable (y). However, there was an insignificant positive between istishna’s contract implementation variables (x3) on the consumer loyalty variable (y). This was proved by the multiple linear regression test and T-test. The results showed that relationship marketing and competitive advantage can be used to establish and maintain customer loyalty.
PENGARUH RELATIONSHIP MARKETING, KEUNGGULAN BERSAING DAN IMPLEMENTASI ISTISHNA’ TERHADAP LOYALITAS KONSUMEN ANUGERAH BETON Rina Indah Maysaroh; Agus Eko Sujianto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4904

Abstract

This research aimed to validate the effect of relationship marketing, competitive advantage, and the implementation of istishna’s contracts on consumer loyalty. The approach in this research used quantitative and data collection methods by distributing questionnaires and supporting data collected through documentation techniques. Respondents from this study were 50 business consumers of Anugerah Beton. This research was an analytical technique using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F-test, T-test, and the coefficient of determination. The results of this research indicated that the test material data can be said to be valid and can be proven by testing the validity. The conclusion from the calculation of the data was that there was a significant positive between the relationship marketing variable (x1) and competitive advantage (x2) on the consumer loyalty variable (y). However, there was an insignificant positive between istishna’s contract implementation variables (x3) on the consumer loyalty variable (y). This was proved by the multiple linear regression test and T-test. The results showed that relationship marketing and competitive advantage can be used to establish and maintain customer loyalty.
Co-Authors Rina Indah Maysaroh