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All Journal BISECER (Business Economic Entrepreneurship)
Suhaji Suhaji
Sekolah Tinggi Ilmu Ekonomi Widya Manggala
Economics, Econometrics & Finance Social Sciences

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Komparasi Strategi Relationship Marketing Dan Pelayanan Prima Dengan Strategi Peningkatan Fee Fajar Suryatama; Suhaji Suhaji
BISECER (Business Economic Entrepreneurship) Vol 5, No 1 (2022): Januari 2022
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v5i1.320

Abstract

This study tested the 2 (two) corporate strategy funding, PT Adira DMF Relathionship with strategy and excellent service while its competitors, PT. Suzuki Finance Indonesia uses the strategy of Fee. This research seeks answers to whether the granting Fee factors other than in the form of cash, is there any other factors that may affect the decision of the dealer to give order to the Financing Institution. The results of this research is the Relationship Marketing strategy and excellent service can affect the decision of granting the order to the Institution by denying Financing amount of Fee is received.
Co-Authors Fajar Suryatama