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Estu Mahanani
Universitas Persada Indonesia Y.A.I.
Economics, Econometrics & Finance Social Sciences

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Determinan Pengungkapan Tanggung Jawab Sosial Perusahaan (CSR) Pada Perusahaan Manufaktur Industri Barang Konsumsi di BEI 2014-2018 Estu Mahanani; Mery Wanialisa
Jurnal Ekonomi Vol 30 No 01 (2021): [Jurnal STEI Ekonomi - JEMI] Vol. 30 No. 01 (Juni - 2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v30i01.388

Abstract

This study aims to determine the determinants of corporate social responsibility (CSR) disclosure, namely leverage, company size, and industry sensitivity. The population in this study are consumer goods industrial manufacturing companies listed on the Indonesia Stock Exchange (IDX), as many as 47 companies. The sample in this study used a purposive sampling technique as many as 19 companies. The results of this study indicate that based on the partial test (t test), the variables Leverage, Firm Size, and Industry Sensitivity have a positive and significant effect on Corporate Social Responsibility (CSR) Disclosure. Simultaneously (f test) proves that, Leverage, Company Size and Industrial Sensitivity have an effect on Disclosure of Corporate Social Responsibility (CSR) in consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2014-2018.
Analisis Pengaruh Harga, Produk, Perilaku Konsumen Terhadap Keputusan Pembelian Telon Lang Bida Sari; Estu Mahanani
Jurnal Ekonomi Vol 26 No 02 (2017): [Jurnal STEI Ekonomi - JEMI] Vol. 26 No. 02 (Des - 2017)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.09 KB) | DOI: 10.36406/jemi.v26i02.238

Abstract

This study aims to determine the effect of variable price (X1), product (X2) and consumer behavior (X3) on buying decisions (Y). The method used is the interactive-associative research. This research population is all of the people who live at RT.13 and RT.14 RW.07 North Utan Kayu, East Jakarta.The sampling technique is done by Accidented Sampling of 67 respondents who attendCSR event “Kunjungan Posyandu Telon Cap Lang” PT. Eagle Indo Pharma at Posyandu RW.07.Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test.The results of data processing performed with SPSS 19.0 forwindows. The value of correlation coefficient (R) is 0.950.The value of determination coefficient is(R2) = 0.903. It means that 90.3%variation of dependent variable (decision of buying) could be predicted from the combination of variables (pricing, product and consumer behavior)and the remaining 9.7% is influenced by other factors. The regression equation was obtained Y = 1,291+ 0.289 X1 + 0.476 X2 + 0.205 X3. For the F test obtained F value is calculated at 142.689, greater than F-table (2.807) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of variable price (X1), product (X2) and consumer behavior (X3) together on decision of buying(Y).
Co-Authors Bida Sari Mery Wanialisa