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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal STEI Ekonomi Mestaka: Jurnal Pengabdian Kepada Masyarakat
Supriyono Supriyono
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Pengaruh Promosi dan Impulse Buying Terhadap Keputusan Pembelian pada Bunga Swalayan Sampang Rynaldi Pratama Nur Maulana; Supriyono Supriyono
Jurnal Ekonomi Vol 30 No 01 (2021): [Jurnal STEI Ekonomi - JEMI] Vol. 30 No. 01 (Juni - 2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v30i01.417

Abstract

The purpose of this study was to determine the effect of promotion and impulse buying on purchasing decisions at Bunga Swalayan. This research is a quantitative research that uses a questionnaire as a data collection method. With a population of all consumers who make purchases at Bunga Swalayan Sampang. The sample in this study amounted to 50 respondents using accidental sampling technique. The data used are primary and secondary data. While the analysis used is Partial Least Square (PLS). The results in this study indicate that 1) promotion has a positive effect on purchasing decisions at Bunga Swalayan Sampang, 2) impulse buying has a positive effect on purchasing decisions at Bunga Swalayan Sampang.
Pengaruh Kualitas Layanan dan Persepsi Harga terhadap Kepuasan Pelanggan di PT. Sucofindo (Persero) Cabang Surabaya Aghita Reza Meita Putri; Supriyono Supriyono
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.644

Abstract

Customer satisfaction will be formed if it can meet the basic expectations of customers. Many factors affect customer satisfaction, including service quality and price perception. The problems in this research are (1) whether service quality has an effect on customer satisfaction of PT. Sucofindo Surabaya ?, (2) does price perception affect customer satisfaction of PT. Sucofindo Surabaya ? The purpose of this study was to determine the effect of service quality and price perception on customer satisfaction at PT. Sucofindo Surabaya . The total population of this study are customers of PT. Sucofindo Surabaya . The sample that uses 60 respondents is taken by the Non-Probability Sampling technique with the Accidental Sampling approach. This study uses quantitative methods using structural equation modeling and data processing using the Partial Least Square (PLS) method. The results showed that the service quality variable (X1) and price perception (X2) had a significant and positive effect on customer satisfaction (Y).
PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN VOUCHER INTERNET XL PADA “KONTER KUSUMA” Beti Mei Setiyaningrum; Supriyono Supriyono
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1750

Abstract

Internet is an important requirement for the community to be able to access information easily, besides that it is also a means of communication between humans. The rapid demand for internet services, especially for internet vouchers in Indonesia, is due to the increasing number of internet users in Indonesia. The use of the internet is not only for finding information but also for communicating. This study aims to determine and analyze the effect of price perceptions and promotions on purchasing decisions for XL internet vouchers (study at "Kusuma counter" Kauman District, Ponorogo Regency). This research is included in the type of quantitative research with the method of collecting data in the form of a questionnaire. The analysis technique in this research uses the SEM method on a component basis using PLS as an analytical tool. The results of the research conducted by questionnaires were given to the respondents, totaling 66 people. The results show that price responses can contribute to purchasing decisions with the highest factor loading value on the indicator of price conformity with product quality. As for the promotion can contribute to purchasing decisions along with the highest factor loading value is the advertising indicator
Pengaruh Kualitas Sumber Daya Pelatih Dan Admin Klub Terhadap Motivasi Pengembangan Pemain Internal Persebaya Amatir Meisya Rahmatia Zefania; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.244

Abstract

This research aims to investigate the influence of the quality of coach and football club administration resources. A qualitative method with a descriptive approach is used to gain in-depth insights into the factors affecting player development. The study involves participants from several football clubs, utilizing in-depth interview techniques, observations, and document analysis. Data analysis is conducted by identifying patterns of findings, comparing interview results, and compiling detailed descriptions. The main findings indicate that the quality of coach resources, including tactical and technical knowledge, communication skills, and leadership, significantly impacts player motivation. Additionally, the quality of club administration, encompassing effective management, providing adequate facilities, and team coordination, also plays a crucial role in player development. This study provides a better understanding of the complex dynamics among these factors and highlights the importance of human resource management in the context of football player development. Practical implications of this research include recommendations for improving training quality, administrative management, and psychological support to enhance motivation and success in player development within football clubs.
Pemanfaatan Media Sosial Instagram Dalam Membangun Brand Image Pada Klub Internal Persebaya Amatir Idris Ariyanto; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.251

Abstract

This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.
Strategi Konten Kreatif Pada Media Sosial Instagram Untuk Meningkatkan Popularitas Klub Internal Persebaya Amatir Sabila Amara Rachma; Supriyono Supriyono
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.254

Abstract

The widespread use of the internet accessed by the public makes communication via social media an effective way to increase the popularity or fame of an account on social media. The important role of account managers on social media, especially Instagram, is one strategy for forming social media branding for a company, one of which is the football industry. This research aims to determine creative content strategies in increasing the popularity of a club on Instagram social media. The method or approach used in writing this journal is the qualitative descriptive method, where this method has a main focus that uses data acquisition that is as it is. The results of this research journal were obtained from uploading creative content on Instagram social media belonging to the Persebaya internal club in order to increase popularity among social media users, especially Instagram.
Co-Authors Aghita Reza Meita Putri Beti Mei Setiyaningrum Idris Ariyanto Meisya Rahmatia Zefania Rynaldi Pratama Nur Maulana Sabila Amara Rachma