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All Journal Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen
Ade Mulyati Maksudi
Sekolah Tinggi ilmu Ekonomi Indonesia Jakarta
Economics, Econometrics & Finance Social Sciences

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Pengaruh Penggunaan Instagram Terhadap Omzet Penjualan Produk Pakaian pada UMKM Inoy Daily Wear di Tasikmalaya Ade Mulyati Maksudi; Imron Zabidi; Muhammad Yusuf Maksudi; Hendra Hendra; Imron HR; Dwi Windu Suryono
Jurnal Ekonomi Vol 30 No 02 (2021): [Jurnal STEI Ekonomi - JEMI] Vol. 30 No. 02 (Desember - 2021)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v30i02.444

Abstract

Kondisi pada saat Covid-19 menuntut masyarakat melakukan segala aktivitas dari rumah untuk mengurangi penyebaran virus. Demi memenuhi kebutuhan, masyarakat akhirnya memilih melakukan pembelian secara online. Kondisi ini dimanfaatkan oleh pelaku usaha pakaian atau umkm di bidang fashio n di Tasikmalaya untuk melakukan pemasaran dan transaksi jual beli secara online untuk tetap bertahan ditengah pandemi saat ini. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penggunaan instagram terhadap omzet penjualan produk UMKM Inoy Daily Wear. Metode penelitian menggunakan analisis regresi linear sederhana. Hasil penelitian penggunaan Instagram berpengaruh positif terhadap Omzet Penjualan. Artinya, semakin baik pengelolaan Instagram sebagai media promosi maka akan meningkatkan minat pembeli dan berdampak kepada Omzet Penjualan. Peningkatan dan pengelolaan isi konten Instagram Inoy Daily Wear yang sesuai dengan harapan konsumen, diharapkan mampu meningkatkan Omzet Penjualan.
Prediksi Financial Distress Perusahaan Sektor Industri Consumer Cyclical Imron HR; Ade Mulyati Maksudi; Imron Zabidi; Lim Hendra; Dwi Windu Suryono
Jurnal Manajemen Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v19i02.640

Abstract

This study attempts to investigate five company performance variables that affect the probability of financial distress in companies in the cyclical consumer sector. Companies have demand patterns that are strongly influenced by the business cycle, and face stiff competition in their own industries, both domestically and globally. On the other hand, the current massive technological developments have disrupted many companies in the cyclical consumer industry sector. Meanwhile, conditions that make it more difficult for companies around the world in general are the arrival of the COVID-19 pandemic that has hit the world since the end of 2019 until now has not ended. This study uses a binary logistic regression analysis technique with a sample of 10 cyclical consumer industrial sector companies during 2017-2021. The research findings show that there are three variables that have a significant negative effect on financial distress, namely: (1) cash flow from operating activity, (2) cash flow from financing activity, and (3) price – earnings ratio. Thus, if these companies can improve the performance of these three variables, they will be able to reduce financial distress. However, efforts to improve these three factors have encountered obstacles due to the arrival of the COVID-19 pandemic since the end of 2019 until now, which has not been completed, and even tends to exacerbate the company's financial difficulties.
Co-Authors Dwi Windu Suryono Hendra Hendra Imron HR Imron Zabidi Lim Hendra Muhammad Yusuf Maksudi