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All Journal Jurnal Akuntansi dan Manajemen Jurnal Manajemen dan Perbankan (JUMPA)
Estu Mahanani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta Estu Mahanani; Bida Sari
Jurnal Manajemen Vol 16 No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.293 KB) | DOI: 10.36406/jam.v16i02.242

Abstract

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 25.0 for windows. The value of correlation coefficient (R) is 0,848. The value of determination coefficient (R2) is 0,687. It means that 68,7% variation of dependent variable (Customer Satisfaction) could be predicted from the combination of variables (brand awareness, brand loyalty and price) and the remaining 31,3% is influenced by other factors. The regression equation was obtained Ŷ = 0,26 + 0,360 X1+ 0,397X2 + 0,234X3. For the F test obtained F value is calculated at 22.266, greater than F-table (2,98) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of brand awareness (X1), brand loyalty (X2) and price (X3) together on Customer Satisfaction (Y).
Pengaruh Digital Leadership, Komitmen Organisasi, dan Kompensasi Terhadap Kinerja Karyawan Usia Milenial PT.Pegadaian Galeri24 Yuniarti; Estu Mahanani
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 11 No. 3 (2024): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v11i3.701

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh digital leadership, komitmen organisasi dan kompensasi terhadap kinerja karyawan usia milenial. Adapun objek penelitian ini adalah karyawan usia milenial PT. Pegadaian Galeri Dua Empat. Penelitian ini menggunakan jenis penelitian kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah sampel jenuh dengan jumlah sampel 57 responden. penelitian ini menggunakan data primer yang diperoleh dengan penyebaran kuisioner menggunakan google form. Analisis data dengan menggunakan software smart-PLS versi 3.0. Hasil dari penelitian menunjukkan digital leadership tidak berpengaruh terhadap kinerja karyawan usia milenial, komitmen organisasi berpengaruh terhadap kinerja karyawan usia milenial, dan kompensasi berpengaruh terhadap kinerja karyawan usia milenial. Implikasi dari temuan ini menunjukkan bahwa meskipun digital leadership telah diterapkan, perlu adanya peningkatan keterampilan kepemimpinan digital untuk mendukung kolaborasi yang lebih efektif. Komitmen organisasi yang tinggi berkontribusi terhadap loyalitas dan produktivitas karyawan, sementara kompensasi yang adil dapat meningkatkan motivasi kerja. Oleh karena itu, perusahaan diharapkan untuk memperkuat kompetensi digital pemimpin melalui pelatihan dan merevisi kebijakan kompensasi agar lebih sesuai dengan kualifikasi dan beban kerja karyawan, demi meningkatkan kinerja dan kepuasan kerja. Abstract - This research aims to examine the influence of digital leadership, organizational commitment and compensation on the performance of millennial employees. The object of this research is millennial employees of PT. Pawnshop Gallery Two Four. This research uses a quantitative type of research. The sampling technique in this research was a saturated sample with a sample size of 57 respondents. This research uses primary data obtained by distributing questionnaires using google form. Data analysis using smart-PLS software version 3.0. The results of the research show that digital leadership has no effect on the performance of millennial age employees, organizational commitment has an effect on the performance of millennial age employees, and compensation has an effect on the performance of millennial age employees. The implications of these findings indicate that even though digital leadership has been implemented, there is a need to improve digital leadership skills to support more effective collaboration. High organizational commitment contributes to employee loyalty and productivity, while fair compensation can increase work motivation. Therefore, companies are advised to strengthen leaders' digital competencies through training and revising compensation policies to better suit employee qualifications and workload, in order to improve performance and job satisfaction.
Co-Authors Bida Sari Yuniarti