Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of English Language and Culture International Journal of English and Applied Linguistics (IJEAL)
Bontisesari Wahyoedi
State University of Jakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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REPRESENTATION OF CONSUMERISM IN GRABFOOD ADVERTISEMENT: A CRITICAL DISCOURSE ANALYSIS Bontisesari Wahyoedi
Journal of English Language and Culture Vol 12, No 2 (2022): Journal of English Language and Culture
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jelc.v12i2.3079

Abstract

The trend of digital advertising has risen significantly as the use of internet is increasing. It contributes to the way people shape their lifestyle and perceive themselves as a part of the society. Due to its significant role in influencing the audience, this article aimed to reveal an ideological representation in a digital advertisement. The object of this article was Grabfood advertisement published in YouTube which contained both linguistics and visual aspects. Hence, this descriptive qualitative study adopted Fairclough’s Critical Discourse Analysis as the theoretical framework to analyze the data. The results showed that there is a representation of consumerism identified in Grabfood advertisement. This ideological representation encourages the audience to consume more by glorifying the consumptive behavior. The advertisement intended to influence the audience subconsciously that by purchasing goods through its product service would be rewarding and would save them more money. Subsequently, through the number of selling points shown in the advertisement, both linguistically and visually, it manages to deliver its purpose in persuading and leading the audience to more consumption. By analyzing the advertisement critically, we can equip ourselves with more understanding on the process of product advertisement, so that the meanings behind the surface of the advertisement can be identified and responded wisely.
Investigating Teacher’s Linguistic Competence in Teaching English for Academic Purposes Bontisesari Wahyoedi; Irma Rasita Gloria Barus
International Journal of English and Applied Linguistics (IJEAL) Vol. 2 No. 3 (2022): Volume 2 Issue 3 December 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v2i3.1735

Abstract

Being a language teacher means they are not only fluent in using the target language but also possess competence in the study of language. Hence, linguistic knowledge is one essential skill a language teacher needs to possess. Using a descriptive qualitative research design of the content analysis, this article aimed to investigate the linguistic competence of an English teacher and its implementation in the classroom. The recordings of online classroom sessions of an English for Academic Purposes course were observed. The teacher, as the main object of the study, was also interviewed to enrich understanding through open-ended questions. The collected audio-visual data was then analyzed and categorized based on the linguistic features employed by the teacher. While existing studies focus on the linguistic competence of pre-service teachers, the findings are inclined to negative results. Hence, by investigating the teaching practice of a teacher with 30 years of experience, the findings revealed the descriptions of linguistic features evident in the data and explained how those features helped the teacher in carrying out the teaching and learning session. Subsequently, it is recommended that English teachers increase their language awareness as well as linguistic competence so that they can perform better in meeting the students’ needs in acquiring and improving English language skills.
Co-Authors Irma Rasita Gloria Barus