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All Journal Optimum : Jurnal Ekonomi dan Pembangunan
Widyarini Widyarini
Program Studi Keuangan Islam, Fakultas Syariah dan Hukum UIN Sunan Kalijaga Yogakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR PENGARUH KEPUASAN KONSUMEN BUSANA MUSLIMAH DI ONLINE SHOP Widyarini Widyarini
Optimum: Jurnal Ekonomi dan Pembangunan Vol 5, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.796 KB) | DOI: 10.12928/optimum.v5i1.7845

Abstract

This research objective is to know the influence of products, prices, services and advertising on purchasing satisfaction on Moslem’s fashions on the online shop with the decision to buy as a moderating variable. The requirements to become a respondent is at least ever make a purchase on the moslem’s fashions online shop. The number of respondents as many as 127 people, taken by convenience sampling method, and the respondents fill out questionnaires via the web. The results showed that advertisement and product have a positive strong significant impact and service has a positive moderate significant impact to the decision to buy. Whereas prices and trust have no effect at all. The study also proves that the decision to buy was able to give satisfaction to the buyer.
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